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Odeon Cinemas (www.odeon.co.uk) ODEON is the largest cinema chain in the UK, with over one hundred cinemas. ODEON entertain more people in the UK than any other cinema chain accounting for nearly a third of all tickets sold in the UK. Founded in 1930 by Oscar Deutsch, ODEON was acquired in 1941 by J Arthur Rank who had interests in film production and distribution. ODEON remained a part of The Rank Organisation for a further 58 years. An extensive re-branding campaign in 1998 further re-enforced ODEON's position as market leader in the UK and introduced "Fanatical About Film" to the UK cinema-goer. The re-branding and refurbishment campaign culminated in the £3million upgrade of the flagship cinema, the ODEON Leicester Square.

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