Two more days added to Debenhams sale

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Two more days added to Debenhams sale

Author: Amy Shields from retail-week.com

Debenhams

Debenhams is extending its Christmas Shopping Spectacular

Debenhams has added two extra days to its three-day pre-Christmas Sale.

The retailer, which began its Christmas Shopping Spectacular on Wednesday, promising £200 million worth of price cuts and billed originally as a three-day event, said today that it has extended the event due to customer demand. It applies both online and in stores.

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Debenhams deputy chief executive Michael Sharp said: "We've seen more customers through the door and more and more asking why the offers stopped on Friday night - so we thought we'd say thank you by extending over the weekend."

He added: "Unlike others ours Sales aren't flash in the pan. We've got a 20-year heritage of promotions of this size."

On Thursday, Debenhams went head-to-head with Marks & Spencer when the latter announced its first pre-Christmas Sale since 2004.

Sharp added: "Never before has offering superb value for money been so important to ensuring a successful Christmas trading period. Our customers are struggling with inflation on every front, so we want to take action now to help them save money. Through this melee of doom and gloom it's our job as retailers to lift the spirits of the British public and that's exactly what our Christmas Spectacular aims to do."

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Bargain hunters flock to stores


Author: George MacDonald from Retail-Week.com

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Debenhams is just one of the retailers cutting prices to kick-start Christmas spending

Promotional spectaculars run by leading retailers this week brought bargain-hungry shoppers flocking to stores.

Retailers deployed discounting tactics to grab share of all-important Christmas season spend as shoppers showed reluctance to splash out in the wake of the downturn. The hope is that the price cuts may kick-start higher spending.

Debenhams finishes a three-day event today, while yesterday Marks & Spencer offered 20 per cent off. Others including Dorothy Perkins, New Look and Asda's George also cut prices. John Lewis re-emphasised its "Never knowingly undersold" price promise.

Marks & Spencer executive chairman Sir Stuart Rose was pleased by shopper response. He said: "It seems to have touched the spot. It's a riot."

An M&S spokeswoman was unable to reveal an exact change in footfall but said products such as cashmere, knitwear, wine and party dresses had been especially popular.

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A Debenhams spokesman said its promotion generated a spike in footfall and was "beyond expectations". He said cosmetics and fragrances have proved popular, as well as Designers at Debenhams products, such as a half-price Betty Jackson shimmer bow dress.