Zazzle brings customised products to the UK

November 18 2008 from internetretailing.net

The US retailer that's made a major business out of selling items that customers can personalise and customise to their own desires and requirements has opened up shop in the UK, with government support, just in time for Christmas

The new Zazzle.co.uk website lets customers create, buy and sell customised t-shirts, shoes, skateboards, hats, greeting cards, bags, ties, mugs, stickers and more.

"The UK is a large and important market for Zazzle and the millions of independent, amateur, and large brands already leveraging the Zazzle platform as a monetisation engine for their creativity," said Robert Beaver, Zazzle's CEO. "The launch of Zazzle.co.uk further reinforces Zazzle's commitment to revolutionise ecommerce, and to empower buyers and sellers around the globe."

Users in the UK, says the company, "can now take control of their own version of Zazzle, and will determine the most popular products on the site, Today's Best, and more. All of the technology and functionality available to users of Zazzle.com will be available to users of Zazzle | Custom T-Shirts, Posters, Art and more..., including its Name-Your-Royalty program, which gives sellers control over how much money they earn on each sale, and its Volume Bonus program, which enables sellers and other community members to earn money through sales and referrals to the Zazzle marketplace."

Zazzle was brought into the UK market via the Global Entrepreneur Programme, a government-backed project that aims to identify stellar global companies and bring them to the UK with the aim of getting them to choose the UK as their European or international headquarters. "Zazzle's unique model and investor portfolio was very impressive, and a lure for us to have them join the programme," said Charles Seely, a dealmaker for the Global Entrepreneur Programme. "We are excited to have Zazzle in the UK now and look forward to continuing to work closely together to further expand Zazzle's presence."