Any successful brand also has their own story, as well as Ed Hardy. This is a brand new line from a hot designer. He doesn't work for Dolce and Gabbana, Burberry or Chanel, it's Ed Hardy clothing, a brand new, original line from Christian Audigier. Don Ed Hardy, legendary tattooist, is the namesake of this unique brand of clothing. His Japanese meets American style of work is idolized around the world, and he is known in many tattoo circles as "The Godfather of Modern Tattoo". Christian Audigier saw a fantastic marketing opportunity in Hardy's tattoos. He approached Hardy in 2004 with a clothing line idea based on his artistic style.

With twelve stores across the globe and two in India, Ed Hardy Clothing Line is creating quiet a stir in the apparel market. Though loaded with Hardy's tattoo designs, the clothes refrain themselves from looking garish and walk the thin line between acceptability and rejection with the ease of a seasoned player. If things go well, this unique clothing line could leave a life long impact on people who are bored of the contemporary stuff and can well emerge as one of the leading players in this highly competitive market of dynamic apparels.

The Ed Hardy Clothing Line, as the name suggests, is based on Hardy's art and has everything to offer from Ed Hardy handbags, to shoes, to clothes for men and perfumes for women. The colors used are rich and vibrant, the tees are a work of art, and the swim wear is etched with a liberal dose of tattoo designs while the caps and sunglasses come equipped with a barrage of sketches which could give even the best designers in town a run for their money. In simple terms, Ed Hardy Clothing Line is a bold piece of art which stands apart from the rest of the crowd

Audigier's unique style of networking has undoubtedly a big part of why he is so successful in the business. He even has a "celebrity gallery" section on his official site that has literally dozens of pictures of him with the hottest celebs around. It ends up being very lucrative giving away free merchandise to celebrities, as the amount of exposure that they receive is so significant.

However, this line isn't only for Hollywood. Actually, it's fairly affordable as far as designer ranges go. It is also good to know that when you buy Ed Hardy clothes you're buying an item that will stand the test of time, because when a line has been designed around a style of tattooing that has stayed in vogue for decades, it's hard to imagine it going out of style any time soon.