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News > Coupon websites 'inundated with hits'
Published: 13/06/2008 | Categories: 'Computing'
The number of hits on coupon websites in the US has increased by 56 per cent on last year's figures, according to Hitwise.
Search engines were responsible for 20 per cent of internet traffic to leading voucher-code providers.
And nearly two-thirds of search engine queries driving traffic to special offer websites included branded keywords.
A spokesperson for Hitwise said: "Rising gas prices and tightened budgets have many consumers using the internet to help save money while shopping online and off.
"While discretionary income is shrinking for some households, consumers are still shopping online, but making sure that they find the best deals."
UK shoppers spent £14.7 billion on online in 2007 despite the credit-crunch, up by 35 per cent on the previous year, according to research by Verdict published in the Independent.
And a leading retail analyst Malcolm Pinkerton told the paper that improvements in retail websites and increased numbers of people with broadband fuelled the boom.
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Hitwise is part of the Experian group and has pioneered a network-based approach to internet analysis since 1997.
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