Sponsored By:
MyVoucherCodes is giving away up to £100,000 worth of prizes before Christmas in the daily prize giveaway!
In the Press
We are very proud to have been featured by many of the UK's media.
Visit our press room
Featured Retailers
Hot Retailers
Featured Discount Codes
Hot Voucher Codes
News > H&M 'increasing its profile'
Published: 11/03/2008 | Categories: 'Shopping News', 'Fashion - Women'
High street fashion retailer H&M is increasing its UK profile with a new three-floor "statement store" on Regent Street in London, retail publication Drapers has claimed.
The new shop, located in the former Dickens & Jones building, was designed to "increase brand awareness" and to "add character to one of Europe's top shopping destinations", H&M UK and Ireland county manager Magnus Olsson said.
He added that the new store will "provide the ultimate shopping experience for our valued customers", and is one of the largest H&M stores in the UK.
It features traditional H&M collections such as womenswear, casualwear, a denim department, kidsware and mesnware, as well as a number of niche product categories such as lingerie, maternitywear and plus-sized brand BB.
This week, the Sun reported that the latest celebrity fashion trend is "stars in stripes" and claimed that oversized striped t-shirts from H&M paired with a blazer or leather jacket are an easy way to copy this look.
Send this article to your friends
Related Articles
- Gifts 'the most popular choice for online sho
- Tips for "savvy shoppers"
- How to strike gold at the January sales
- Christmas Day sees 3.57m hit online sales
- Shoppers turn out in their thousands for Boxi
- Kate Moss' TopShop collection noted for style
- Kelly Brook shows off retro bikini look
- "Magic" trousers said to transform body shape
- US PS3 sales top 1.2m in holiday shopping sea
- Recreate Kimberly's fashionable look
