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Online advertisers 'dodge ban on junk-food'

Published: 17/07/2008 Categories: Food and Drink

Fast food outlets have been criticised for using online marketing to dodge the ban on advertising junk-food to children, according to new research published by Which?

The leading consumer watchdog found that digital junk-food advertising was being used by McDonald's, Nestle and PepsiCo because the market was poorly regulated when compared with television and print advertising.

Food Fables – the Second Sitting showed that viral marketing, text messages and social networking sites are being used specifically to target criticism.

Chief policy adviser at Which? Sue Davies told the Telegraph: "We're not against treats and we're not against marketing, but we are against irresponsible company practices and hollow company commitments."

However, Which? was criticised by the Food and Drink Federation (FDF), which said the report was "sloppy" and subjective.

The FDF said that the report lacked any real substance and had mislead consumers about what was actually happening in the food advertising industry.

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