News > Suzanne Shaw to model for Asda

Published: 04/03/2008 | Categories: 'Product News', 'Fashion - Women'

Suzanne Shaw to model for Asda

Former Hear'Say singer and current Dancing On Ice competitor Suzanne Shaw will become the new face of lingerie at Asda stores, the Mirror reported today.

The star will replace rocker Rod Stewart's daughter Ruby to represent the Michelle for George range at Asda, which is owned by Ultimo.

According to the newspaper, a representative with Michelle for George said that the supermarket chain is "delighted to have Suzanne".

It is rumoured that Suzanne has signed a £200,000 deal with Asda and will take part in her first photo shoot for the range later this week.

There are currently more than 250 Asda stores in the UK which stock the George clothing range, as well as a number of high street stores - including locations in Liverpool, Croyden, Leeds, Preston and Northampton.

Last year, in collaboration with the Energy Saving Trust, George changed the recommended washing temperature for many of its clothing products from 40 degrees to 30 degrees, which it claims uses up to 40 per cent less electricity.

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