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News > Topshop applauded for marketing strategy
Published: 21/02/2008 | Categories: 'Shopping News', 'Fashion - Women'
Topshop has been hailed as the most effective retailer in the UK with regard to its email marketing campaigns, it has emerged.
The fashion-forward high street shop has received a score of 86.5 out of 100 in a recent dotMailer for its email campaign, which includes a newsletter entitled Style Notes that is sent to subscribers weekly.
It features the latest hot deals from Topshop, as well as a number of fashion tips and shopping suggestions and enables subscribers to "be the first to find out" about special promotional offers at the store.
Meanwhile, Topshop claims to update its online store four times each week with around 300 new items.
Currently, visitors to Topshop.com can also view video clips from the hottest London Fashion Week shows, including Topshop Unique, Marios Schwab and Christopher Kane.
According to BradInsight.com, other UK retailers noted by the dotMailer study as having successful email marketing campaigns include STA Travel, Asda and Marks & Spencer.
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