Of all the things you might buy in a supermarket, own-brand technology is probably not the first thing which springs to mind. However, as of next Monday, you will in fact be able to pick up a new kind of tablet computer alongside Tesco’s bread and tins of baked beans.
The ‘Hudl’ – priced at £119 – is being billed as technology “for the masses, not the few”. Indeed, as one of the cheapest tablets to arrive on the market, £80 less than the Google Nexus 7, it is definitely designed for the ‘everyman’.
It will be interesting to see how it fares; with a 1.5GHz quad-core A9 processor, 16 GB of memory and a 7inch screen, it appears to have a modest but surprisingly decent spec. From early reports, the resolution and camera are the features which let it down the most – but for the price, can you really argue?
The Hudl is never going to compete with the higher end of the tablet spectrum, but that’s not really the point. Its intrinsic appeal lies in its value – not only does it retail at £119, but it can also be bought for just £60 worth of clubcard vouchers. For the household which can’t quite afford a Nexus or a Kindle Fire but regularly racks up clubcard points on the weekly shop, it will be tantalisingly accessible.
If we take into consideration this alongside its colourful and user-friendly design, the Hudl could turn out to be a major player in the budget tablet market. It remains to be seen whether or not people will be willing to buy into Tesco-technology; in a world where branding is everything, it’s not exactly the slickest name in the game. But with tech becoming more and more integrated – as much a part of our everyday lives and as second nature as buying a loaf of bread – it’s not out of the question.