Hudl

Tech by Tesco: Would You Buy the Hudl?

Sep 25 • Lifestyle, Technology • 1431 Views • No Comments

Of all the things you might buy in a supermarket, own-brand technology is probably not the first thing which springs to mind. However, as of next Monday, you will in fact be able to pick up a new kind of tablet computer alongside Tesco’s bread and tins of baked beans.

The ‘Hudl’ – priced at £119 – is being billed as technology “for the masses, not the few”. Indeed, as one of the cheapest tablets to arrive on the market, £80 less than the Google Nexus 7, it is definitely designed for the ‘everyman’.

It will be interesting to see how it fares; with a 1.5GHz quad-core A9 processor, 16 GB of memory and a 7inch screen, it appears to have a modest but surprisingly decent spec. From early reports, the resolution and camera are the features which let it down the most – but for the price, can you really argue?

Hudl_red

The Hudl is never going to compete with the higher end of the tablet spectrum, but that’s not really the point. Its intrinsic appeal lies in its value – not only does it retail at £119, but it can also be bought for just £60 worth of clubcard vouchers. For the household which can’t quite afford a Nexus or a Kindle Fire but regularly racks up clubcard points on the weekly shop, it will be tantalisingly accessible.

If we take into consideration this alongside its colourful and user-friendly design, the Hudl could turn out to be a major player in the budget tablet market. It remains to be seen whether or not people will be willing to buy into Tesco-technology; in a world where branding is everything, it’s not exactly the slickest name in the game. But with tech becoming more and more integrated – as much a part of our everyday lives and as second nature as buying a loaf of bread – it’s not out of the question.

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