London Fashion Week Round Up by Reena Rai
Every six months, London’s fashion community begins to buzz with excitement of London Fashion Week. For the most dedicated fashionistas, preparation begins months in advance with outfits and haircuts being planned for the big event. And what happens when Fashion Week is actually here? It seems very glamorous, especially for those outside of the industry who happen to stumble into Somerset House when the bi-annual fashion circus is in town. The reality is that it’s very tiring! LFW is actually squeezed into five days, squeezed being the operative word. With big name designers to accommodate alongside smaller, up and coming designers; there is a hell of a lot to squeeze into five days! My fashion week experience consists of 12 hour days shuffling between the big shows at Somerset House, the Vauxhall Fashion Scout venue at Freemasons Hall and a ton of different locations around London.
Crazy schedules aside; London Fashion Week is so much fun. Everyone descends on Somerset House so it’s a great opportunity to catch up with the fash pack, have your photo taken by the likes of Cosmopolitan and Vogue Italia as well as having a sneak peek into next season’s trends. On the whole, the collections were very optimistic and cheerful. As you would expect, florals and prints were huge, the bolder and brighter the better. Florals were classic and refined at Erdem but bolder and brasher for most other labels. Yellow was definitely the colour of the season and appeared in varying shades; bright, sunshine yellow at Holly Fulton, buttercup yellow at Nicole Farhi and almost luminous at Christopher Raeburn. If the bold patterns and yellow hues don’t float your boat, pastel shades also ruled supreme. Everything from dusky pink to duck-egg blue appeared on the catwalks, making for a pretty, saccharine aesthetic.
My favourite shows were Holly Fulton and Burberry, which both featured bold tribal prints. Fulton was inspired by Slim Aarons’ poolside photos from the 60s and 70s, resulting in a glamorous Miami look which was reminiscent of 90s Versace. Bold yellow and cool aqua featured, alongside exotic zebra prints for a really high impact look. With a much darker, jewel toned colour palette and a more feminine silhouette, Burberry’s collection championed demure midi-length dresses and skirts with bold African-inspired detailing and prints.
Also worth a mention is new designer Teatum Jones. Featuring floaty, sheer fabrics in pretty blush pinks and dreamy blues, their collection is timeless and classic. Exploring the delicate balance between masculine tailoring and voluminous feminine shapes, the collection was a breath of fresh air amongst the more high-octane looks on show.