Founded over 150 years ago by 21-year old Thomas Burberry, the brand started selling outdoors clothing out of a single shop in Basingstoke. Burberry slowly developed a name for itself over the next two decades, but its real breakthrough came in 1880 when it developed and trademarked a new kind of waterproof, breathable fabric which soon gained Burberry worldwide renown. By 1891 Burberry had opened its first London store and the brand continued to grow.
Burberry’s defining trademark, the trench coat, was first developed when the British War Office commissioned the brand to create a coat suitable for wartime conditions in World War One. After the war, the Burberry trench coat became extremely popular with the civilian population, launching the brand to a new level of popularity.
In the decades since then, Burberry has been adopted by successive youth cultures such as the mods in the 1960s, the casuals in the 1970s and the UK garage scene in the 2000s, keeping the brand as relevant and contemporary as it was at the turn of the century.