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Diesel was founded in 1978 by Italian fashion entrepreneur and 'Jeans Genius', Renzo Rosso. Initially, Rosso worked for a company called clothing company Moltex, which he bought shares in and re-branded it as a jeans manufacturer called Diesel. Why the name? It signifies the alternative lifestyle as, at the time of inception, the majority of world's engines engines wore powered by petrol - Rosso wanted the brand to signify a different, radical message from contemporary norms. Plus, as the Diesel is pronounced the same everywhere, allowing the brand to be recognised globally, as well as fitting in with the brand's frontier-less attitude.
Rosso later established OTB Fashion, now the holding company of Diesel, along with other high-end fashion brands including Maison Martin Margiela, Marni and Viktor & Rolf. OTB also manufacturers and distributes a number of other world famous brands such as Vivienne Westwood, Marc Jacobs and Just Cavalli.
In the past we've featured some pretty amazing Diesel sales, discounts and promo codes, see for yourself, the best are listed below. But if it's the here and now you really care about- and want cheap Diesel now- scroll directly to the top of this page for the very latest verified Diesel vouchers.
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