In early 1990s London, shoemaker Jimmy Choo made beautiful bespoke shoes for rich and famous clients like Diana Princess of Wales. An accessories editor at Vogue magazine, Tamara Mellon, recognised Choo's talent and approached him to create a high-end designer accessories brand, and Jimmy Choo was born. The brand rapidly grew in popularity due to its shoes being worn by fictional New York columnist Carrie Bradshaw in the Sex and The City series, and quickly gained cult status. Small leather goods and accessories lines were added to then collection before the eponymous designer sold his stake in the brand, but since then the label has only gone from strength to strength and now has over a hundred stores across the world.
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