8 out of 10 Brits Will Shop on Black Friday 2024

A black board with the words Black Friday 3 2 1 go! written on it.

(Image credit: Getty Images)

published 21 November 2024

For the last 10 years, Black Friday has become ingrained in British culture as a way of saving money on consumer goods, and the buzz around the upcoming annual event shows no sign of slowing down as a whopping 80% of people are set to splash the cash on Black Friday this year.

Check the price history of a product. A lot of shoppers aren’t aware there are tools out there such as CamelCamelCamel, PriceRunner or Keepa for Amazon which show you the price points of a product since it was first launched. You’ll be able to establish if the Black Friday price is a genuine discount.
Don’t pay attention to the Manufacturer’s Suggested Retail Price as it can be confusing. Lots of manufacturers have been found to inflate prices around Black Friday. It’s always a good idea to check the price history first.
Create a wishlist and set a budget. Refrain from panic buying and impulse purchases that might not save you money.
Use discount voucher codes and offers. Look for additional discount codes and exclusive offers that can save you even more money than the generic Black Friday deals.
Use a credit card or PayPal for an extra layer of security when buying online. This can give you valuable peace of mind.
Mega cheap deals are everywhere on Black Friday, but be cautious about deals on brands you’re not overly familiar with. Research the electronic goodies you have your eye on, as they may need to be more reliable or have the same warranty conditions as more established brands.
Tech products, such as smartphones, TVs and tablets are generally updated on a one-year cycle. So be aware that on Black Friday, you’re likely getting a heavily discounted older model

Disclaimer

** These findings are from a study released by Sago between September 6th and 8th 2024 among a random selection of 2242 of GB adults ages 18+ who are online panellists of Sago’s Community.
The results were weighted by age, gender, region, and ethnicity to match the population, according to Census data. For comparison purposes, a probability sample of this size has an estimated margin of error (which measures sampling variability) of +/- 2.5%, 19 times out of 20. Discrepancies in or between totals when compared to the data tables are due to rounding. Excerpts from this release of findings should be properly attributed, with interpretation subject to clarification or correction.
Sago is the global research and data partner that connects human answers to business questions. Combining a legacy of impact, global reach, and innovative spirit, Sago enables clients to solve business problems through extensive audience access and an adaptive range of qualitative and quantitative solutions.

Hi, I’m SJ. I’m the Beauty Editor and PR Executive here at MyVoucherCodes. As a qualified make-up artist, I've been able to share my knowledge on all things beauty and skincare with our readers so they not only look good and feel great, but save money. As a mum of three, I understand the challenges that families face, and making budgets go further is something I feel passionately about. My research and recommendations help families of all sizes shop better allowing them to enjoy the little luxuries in life. My work has been featured in many publications including The Sun, The Mirror, Netmums, and The Telegraph.

Outside of MyVoucherCodes, I'm a writer and interviewer for pop culture magazines like Buzz Magazine. I've chatted to celebrities such as Strictly's Johannes Redebe and poet Kae Tempest. It's certainly one of the best parts of my job. Over the years I've built a portfolio of work that shows the diversity of my writing, which gives me a breadth of knowledge and experience that I apply to my work every day.