How can I tell if I'm buying the genuine article?
We carefully select the retailers we partner with, so it’s extremely unlikely you will be sold any counterfeit goods as a result of using our website. But, to be on the safe side, here’s how to spot fake fashion:
One of the easiest ways to spot fakes is by looking at the stitching - if it has a high end label but low end, untidy, jagged or sparse stitching, the chances are it isn't the genuine article. Another huge giveaway is buttons - designer labels usually brand their buttons, so if your item has cheap, plain buttons it could be knock off. We all know a sticky zip is annoying, and so do the best fashion designers! That’s why big brand clothing tends to use only the best quality zips which run smoothly, and of course, are branded.