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 Shona Moreland

Shona Moreland

Fashion Editor

About Shona

Hi there! My name is Shona and I’m the Fashion Editor here at MyVoucherCodes. I’ve been writing for 5 years, and now I’ve been focusing on fashion, and I’m loving every minute of it! From the freshest releases to the hottest trends and movements that keep the industry buzzing.

I have a number of interests, ranging from playing the drums, drawing, reading and writing to enjoying nature with my puppy! And let’s not forget about the all-important interest … Fashion!

What do you love about fashion?

It took me a moment to get into the world of fashion but once I did, there was no getting out. It all started with baggy band t-shirts that were promptly cut down to turn them into a cute off-the-shoulder number, or tied at the back to create a one-of-a-kind stylish crop top. But I didn’t want to spend the big bucks (or rather, my parents didn’t) on something I may accidentally trash and so, my passion for bargain hunting began.

Since then, I’ve become a connoisseur in the matter, and I pride myself on being able to create any look for a minimal cost. For some, clothes are just that, clothes. But for others? For others, their fashion choices are how they tell their story and how they express themselves. You might be an 80’s inspired queen, the reigning pop princess or a stylish hipster king. Or, you might just want some jeans on the cheap. Either way, whatever your style is, if you’re looking to keep your wardrobe 10 out of 10 without breaking the bank, then I’m your woman!

What makes you an expert on saving money in your category?

I spent some time working with H&M as a sales assistant. This meant I could learn about different styles and the kinds of people that may be intrigued by something new or different. On occasion, I was also able to help customers create a sort of lookbook for specific events, functions, or simply to find the best look for the day. To do this to the best of my ability, it was always important to find out their budget, and I became a pro at finding the budget-friendly amazing looks they were eager to try!

Just like a lot of us, I have a dream basket with so many brands ready for that glorious payday. The best time to shop for your favourite looks is usually during the countless sales many brands have throughout the year (spring, summer, Black Friday, and Christmas), but if you’re not up for waiting, I frequently save money by scouring the sales sections, grabbing and the 2-for-1 deals, and scouting out MyVoucherCodes for the newest discount codes available.

Do you have a top tip for saving on fashion?

My top tip for saving on your fashion choices is to purchase your autumn-winter fashion statements during summer. The sales sections are filled with every stylish winter must-have and they’ve usually got some great discounts attached. You can do the same with your summer wardrobe too - I mean, who doesn’t want to purchase a bikini when it’s raining and cold? You can fill your wardrobe with some iconic pieces, look the part, and still keep your bank happy all in one.

What was the best saving you made?

The best saving was on a pair of VANS Sk8-Hi Mte shoes because they were around 20% off and had an incredibly durable design so I was able to wear them almost every day for 2 years before they showed any signs of wear and tear.

What was the last thing you purchased?

The last thing I purchased was a few pairs of skinny jeans (rifling through some of the sales sections got me some great deals with one pair only being £5!) and a coat from Matalan because this summer has been anything but predictable! I also went into Pets At Home to get some toys for my very spoiled puppy.

What are your favourite retailers?

Pull and Bear - I fell in love with Pull and Bear the moment I got my hands on the beautiful tie-dye oversized jumper that quickly became the most loved thing in my wardrobe. I’m constantly checking back to see their new releases because they nearly always have something amazing in their repertoire. Plus, the more often I check, the less likely I am to miss out on the sales they frequently have going on.

Cider - Cider has literally everything. One of my favourite things about Cider is the fact that you can filter what you’re looking for by mood! I recently went for ‘Feeling Retro’, and let me tell you, I did not regret my decision. After buying a boatload from their retro collection, I now jump to Cider whenever I’m looking for the newest addition to my wardrobe. Not only is Cider filled with so many chic options it’s maddening, but their high-fashion looks are also super affordable!

Nike - It’s fairly simple why Nike is one of my favourite brands and it is for one reason alone. Quite honestly, I am a bit of a sneakerhead at heart and so many of their shoes are on another level compared to most. Nike is currently on a journey to reach zero carbon and zero waste by doing things like starting up a recycling and donation scheme, refurbishing eligible returns and open box footwear instead of destroying them which in turn allows customers to purchase slightly used footwear at a lower cost. They’re even looking into making their logistics more environmentally friendly.

Vans - I love VANS because of their iconic shoes, personally I love their hi-tops most of all (especially since they save my ankle from the crank arm of a BMX). But I also love the clothes they release and the freeing lifestyle and inclusive message they promote in everything they do. They have recently released the new Eco Positivity range which has been created with 100% sustainability in mind, with organic canvas and recycled materials being at the forefront of their creation. They recognise their community is rooted in youth culture and so they are making an active effort to improve the environment for future generations.

Articles by Shona

 Man running on a road

How can men pay less for sports gear?

Are you looking to save on your next sportswear purchase? Keep reading to find out how men can pay less for sports gear.

By shona moreland - Jan 11, 2024

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 A simulation style image with several women in different outfits with arrows side by side for selection.

Affordable Fashion Trends of 2024

Get your wardrobe ready for the fashion trends of 2024 without breaking the bank. From rich colours and mini skirts to footwear favourites, find out what's to come in 2024.

By shona moreland - Dec 28, 2023

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 A person holding a shopping bag with the word SALE printed in red, in front of a clothing store window with the word SALE also displayed in red.

How to Save on Fashion in the Boxing Day & New Years Sales

Start the New Year off with a bang using our top tips to help you save in this year's winter sales.

By shona moreland - Dec 19, 2023

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 A futuristic 3D rendered image representing Fashion on Cyber Monday. The image shows a bustling digital marketplace, with holographic displays showcasing different clothing

Tips for fashionable savings this Cyber Monday

Cyber Monday is a great time to save on fashion and there are some brilliant ways to get your hands on the biggest discounts available.

By shona moreland - Nov 22, 2023

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 Cats and dogs with their paws up on a table

How much does owning a pet cost, and how can you save?

Pets can be expensive, but we’re here to show you how to save money with some of the UK’s favourite pets.

By shona moreland - Oct 23, 2023

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 Woman walking a dog in a field

Free & Affordable Days Out With the Dog

Looking for some dog-friendly destinations? Keep reading to find out how to do it on a budget.

By shona moreland - Sept 30, 2023

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 Hi top trainers (ex-display footwear) worn with blue jeans at a park

How Much Can Ex-Display Footwear Save You?

Ex-display footwear isn't on everyone's radar, but it can save you a pretty penny. So, let us show you exactly why you should give it a go.

By shona moreland - Aug 06, 2023

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 Clothing being folded into neat piles

Can Capsule Wardrobes Save You Money?

Develop the perfect capsule wardrobe to save on timeless fashion.

By shona moreland - Jul 13, 2023

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 A woman posing in shallow water in a white triangle bikini

Top 6 Beachwear Trends for a Budget-Friendly Summer

This summer's top beachwear trends don't need to cost a fortune. Look at our budget-friendly beachwear so you can enjoy the summer sun in style without breaking the bank.

By shona moreland - Jun 15, 2023

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 Small dumbbells and a skipping rope on a wooden table

Frugal Fitness: How to Save on Your Fitness Journey

Does a fitness journey have to cost a fortune? Our top tips will help you build your butt and bank, whatever your budget.

By shona moreland - May 17, 2023

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 Shopping bags on a pink background

Top Tips For Buying Clothing On A Budget

This article is filled with budget-friendly tips to save money on your wardrobe so you can look great all year round.

By shona moreland - Apr 07, 2023

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Read more articles

Shona's favourite brands

 The White Company  Littlewoods  bonprix  USC  White Stuff
 Quiz Clothing  Hotter Shoes  Pavers Shoes  Lands' End  Kaleidoscope
 AllSaints  Office Shoes  Saltrock Surfwear  Hush  Schuh
 Fashion World  H&M  Wallis  Marisota  Agent Provocateur

Shona's offers

EXCLUSIVE

Code

Clock Icon Ends: 31 Jan 2025 5 used this month

EXCLUSIVE

Code

Clock Icon Ends: 11 Jul 2025 19 used this month
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This promotion is: (i) only valid on the retailer's website; (ii) subject to availability; (iii) must be used before the expiration date; (iv) cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; (v) may not apply to taxes or any other fees; and (vi) not transferable or redeemable for cash or credit.

Further important things to note about this promotion:

The end date of this offer is 12 Jul 2025 00:59 Some products may be excluded. There may be exclusions based on location. The price and discount displayed were correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions.

For further details, please check the retailer's website.

EXCLUSIVE

Reward

Clock Icon Ends: 31 Dec 2024
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  1. The £3 Amazon.co.uk digital gift card giveaway (“Promotion”) is subject to the following terms and conditions. By entering the Promotion entrants will be deemed to have read and accepted these terms and conditions.
  2. The Promotion is organised and operated by Future Publishing Limited trading as My Voucher Codes incorporated in England and Wales under company number 02008885, whose registered office is Quay House, The Ambury, Bath, BA1 1UA (“Promoter”).
  3. The Promotion is open to all UK residents aged 18 years or over except employees of the Promoter, their families, agents and anyone else connected with the administration of the Promotion.
  4. The Promotion will run from 13 Nov 2023 00:00 until 31 Dec 2024 23:59 (“Promotion Period”).
  5. All entrants who during the Promotion Period: (i) subscribe to receive the Promoter’s electronic marketing; and (ii) SOCKSHOP confirms have spent £50 or more (excluding VAT, all gift card purchases and top-ups and delivery or collection charges) at SOCKSHOP (the "Qualifying Purchase(s)") via the link provided on www.myvouchercodes.co.uk (“Promoter’s Website”) shall be eligible to receive a free £3 Amazon.co.uk (“Gift Card(s)”).
  6. You will not be entitled to a Gift Card if you click on any other links or visit any other websites before making your purchase at SOCKSHOP or if you make use of any other offer or promotion in connection with your purchase which is provided by the Promoter or SOCKSHOP (including any discounts, codes, savings, credit and/or points).
  7. Only one (1) entry per entrant during the Promotion Period shall be accepted.
  8. Gift Cards redeemed against SOCKSHOP purchases will be available up to 90 working days following the date of the qualifying purchase.
  9. Gift Cards may be downloaded via the “member section” of the Promoter’s Website. Entrants should note that Gift Cards may expire after a certain date and their use may be subject to the retailer’s own terms and conditions.
  10. No entries from agents, third parties, organised groups or applications automatically generated by computers will be accepted. No incomplete or corrupted entries will be accepted. Any entries not made during the Promotion Period or otherwise in accordance with the entry instructions and these terms and conditions will be rejected.
  11. The Promoter reserves the right to substitute, in its sole discretion, the Gift Card with an alternative award of equal or greater value.
  12. The Promoter reserves the right to cancel the Gift Card in the event of: (i) the Qualifying Purchase being cancelled by {merchant name}; or (ii) the entrant cancelling, returning or part-exchanging the Qualifying Purchase.
  13. The Promoter reserves the right to ask for satisfactory proof of identity, age and/or address as a condition of awarding the Gift Card.
  14. The Promoter reserves the right to postpone, void, cancel, suspend, or amend the Promotion where it becomes necessary to do so. Any changes to the Promotion or these terms and conditions will be posted on the Promoter’s Website at www.myvouchercodes.co.uk.
  15. Personal data submitted by entrants in connection with the Promotion will be processed by the Promoter in accordance with the Promoter’s privacy policy, which is available at www.myvouchercodes.co.uk/privacy.
  16. To the maximum extent permitted by law, the Promoter, its agents and/or distributors will not in any circumstances be responsible or liable to compensate entrants or accept any liability for any loss, damage, personal injury or death occurring as a result of use of the Gift Card except where caused by the negligence of the Promoter, its agents, distributors and/or that of their employees. Your statutory rights are not affected.
  17. The Promotion and these terms and conditions are governed by the laws of England and Wales and are subject to the exclusive jurisdiction of the English and Welsh courts.

EXCLUSIVE

Discount

Clock Icon Ends: 31 May 2024 78 used this month

EXCLUSIVE

Code

Clock Icon Ends: 31 Dec 2024 9 used this month
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T&Cs and some exclusions apply

EXCLUSIVE

Code

Clock Icon Only 6 days left 32 used today
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The offer is valid on full priced items only and only one promotional code is to be used per transaction. The offer excludes any promotional lines including Sale, smartwatches, pre-owned watches, cleaning products and gift cards. The offer should not be used in conjunction with any other offer.

Code

Clock Icon Ends: 30 Sep 2024 265 used today
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Applies to All Products

Code

Clock Icon Ends: 15 Mar 2024 205 used this month
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This promotion is: (i) only valid on the retailer's website; (ii) subject to availability; (iii) must be used before the expiration date; (iv) cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; (v) may not apply to taxes or any other fees; and (vi) not transferable or redeemable for cash or credit.

Further important things to note about this promotion:

The end date of this offer is 15 Mar 2024 23:59 Some products may be excluded. There may be exclusions based on location. The price and discount displayed were correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions.

For further details, please check the retailer's website.

Discount NHS

Clock Icon Ends: 25 Jul 2024 3 used this month
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Exclusions may apply

Code

Clock Icon Only 1 day left 6 used this month
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This promotion is: (i) only valid on the retailer's website; (ii) subject to availability; (iii) must be used before the expiration date; (iv) cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; (v) may not apply to taxes or any other fees; and (vi) not transferable or redeemable for cash or credit. Further important things to note about this promotion: The end date of this offer is 5 Mar 2024 23:59 Some products may be excluded. There may be exclusions based on location. The price and discount displayed were correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions. For further details, please check the retailer's website.

Discount

Clock Icon Ends: 29 Oct 2024 1 used this month
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Receive 10% off* your next purchase on swarovski.com (This offer is valid only on full-price items, the voucher code will be provided via email within one hour after the subscription. The voucher code is valid for 1 month.) *Exclusions apply

Discount NHS

Clock Icon Ends: 18 Jun 2024 2 used this month
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Blue light card holders only. Exclusions may apply

Discount NHS

Clock Icon While Stocks Last 17 used this month
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All offers exclude price matched items, exclusive items, "Smart/Connected Watches" and the following brands: Rolex, IWC, Cartier, Tudor, Bremont, Hublot, Breitling, Omega, TAG Heuer, Panerai, Patek Philippe, Piaget, Jaeger-LeCoultre, Vacheron Constantin, Grand Seiko, Gucci, Zenith, Bamford, Meistersinger, Chanel, Chopard, Fope, Messika, Roberto Coin, Longines, Norqain, Blancpain, Baume & Mercier, Montblanc, NOMOS Glashütte, Ulysse Nardin, MB&F, BVLGARI, DOXA, BIRKS, QLOCKTWO, Clocks, Vintage Jewellery, Susan Caplan, Pre-owned Watches, Rolex Certified Pre-owned Watches, Limited Editions and Gift Cards unless specified otherwise. Additional exclusions may apply. Offers apply to full price selected items only, while stocks last and are subject to availability. Goldsmiths reserves the right to withdraw or amend this offer at any time. No cash alternative can be offered. Offers cannot be used in conjunction with any other promotion, promotion code, cashback or discount inclusive of Tesco Clubcard Reward Tokens, Consumer Credit, Paypal Credit, Claims Service Cards or Insurance Cards. For discounts using a promotion code the discount will be automatically applied to all qualifying products on the basket page when the valid online discount code is entered upon checkout on valid products. In store the discount will be applied when the valid in store discount code is presented to a member of staff at the till on valid products. Goldsmiths reserves the right to cancel orders or cashback originating from a website for which the discount code wasn't officially intended. Only one discount can be used per single transaction. Delivery is subject to stock/size availability and usually within 1-5 working days. Offers cannot be used in conjunction with a Gift Card or Reloadable Shopping Card that has been purchased via an affiliate or third party.

Code

Clock Icon Only 3 days left 25 used this month
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This promotion is: (i) only valid on the retailer's website; (ii) subject to availability; (iii) must be used before the expiration date; (iv) cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; (v) may not apply to taxes or any other fees; and (vi) not transferable or redeemable for cash or credit.

Further important things to note about this promotion:

The end date of this offer is 7 Mar 2024 23:59 Some products may be excluded. There may be exclusions based on location. The price and discount displayed were correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions.

For further details, please check the retailer's website.

Code

Clock Icon Only 3 days left 16 used this month
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View Terms & Conditions

This promotion is: (i) only valid on the retailer's website; (ii) subject to availability; (iii) must be used before the expiration date; (iv) cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; (v) may not apply to taxes or any other fees; and (vi) not transferable or redeemable for cash or credit. Further important things to note about this promotion: The end date of this offer is 7 Mar 2024 23:59 Some products may be excluded. There may be exclusions based on location. The price and discount displayed were correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions. For further details, please check the retailer's website.

Code

Clock Icon Only 2 days left 11 used this month
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View Terms & Conditions

This promotion is: (i) only valid on the retailer's website; (ii) subject to availability; (iii) must be used before the expiration date; (iv) cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; (v) may not apply to taxes or any other fees; and (vi) not transferable or redeemable for cash or credit.

Further important things to note about this promotion:

The end date of this offer is 6 Mar 2024 23:59 Some products may be excluded. There may be exclusions based on location. The price and discount displayed were correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions.

For further details, please check the retailer's website.

Code

Clock Icon Ends: 31 Mar 2024 1 used this month
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View Terms & Conditions

This promotion is: (i) only valid on the retailer's website; (ii) subject to availability; (iii) must be used before the expiration date; (iv) cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; (v) may not apply to taxes or any other fees; and (vi) not transferable or redeemable for cash or credit.

An email address is required upon checkout to use this promotion.

Code

Clock Icon Ends: 11 Mar 2024 105 used today
View Terms & Conditions
View Terms & Conditions

This promotion is: (i) only valid on the retailer's website; (ii) subject to availability; (iii) must be used before the expiration date; (iv) cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; (v) may not apply to taxes or any other fees; and (vi) not transferable or redeemable for cash or credit.

Further important things to note about this promotion:

The end date of this offer is 11 Mar 2024 23:59 Some products may be excluded. There may be exclusions based on location. The price and discount displayed were correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions.

For further details, please check the retailer's website.

Code

Clock Icon Ends: 15 Mar 2024 205 used this month
View Terms & Conditions
View Terms & Conditions

This promotion is: (i) only valid on the retailer's website; (ii) subject to availability; (iii) must be used before the expiration date; (iv) cannot be used in conjunction with other offers, promotions or discounts unless stated otherwise; (v) may not apply to taxes or any other fees; and (vi) not transferable or redeemable for cash or credit.

Further important things to note about this promotion:

The end date of this offer is 15 Mar 2024 23:59 Some products may be excluded. There may be exclusions based on location. The price and discount displayed were correct at the time of publication. The retailer can change, pause or end this promotion at any time without notice. By using this promotion, you acknowledge that you have read and understood the above terms and conditions.

For further details, please check the retailer's website.

Code

Clock Icon Ends: 31 Dec 2026 49 used this month
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Includes sale items. Exclusions may apply. Subject to availability. Refer to merchant's site for further details.

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