More information about The White Company
Born out of frustration, The White Company started trading in 1993 after founder Chrissie Rucker felt dismissed by a shop assistant in a designer department store. Looking for white home products that weren’t too expensive but were still high quality and coming up empty, Chrissie Rucker founded the White Company to specialise in just that. Supplying white designer items which were stylish and high quality whilst being affordable and the perfect simple addition to any home.
The heart of The White Company’s product range are essential items for the linen cupboard, simply designed at a high standard whilst still being affordable. The White Company understand that it is the small details that are important and what makes their product special. Over the years they chose not to rapidly expand the range of items they offer, instead focusing on important details of not rushing anything out, because it is ‘in fashion’ or ‘on trend’. Covering all the bases of a popular lifestyle store, you can add the perfect finishing touches to your home.
The White Company started life as a mail order company, relying on the expertise and knowledge of her husband, Nick Wheeler, who owned and ran mail order company Charles Tyrwhitt, and her own publishing experience at Harpers, Chrissie worked on a catalogue. Originally shipping out of the couple’s home, The White Company became so increasingly popular that before long they had to move to a warehouse. They started off selling china, towels and bed linen, before expanding to clothing and eventually children’s wear.
The White Company soon became one of the UK’s fastest growing retailers, expanding from their catalogues to stores, concessions and online. Their product range, although it has expanded over the years, still follows the same ethos they started with: expect luxury at affordable prices. Home wares expanded to bedding and pillows, ceramics to candles and beautiful china and tableware. And for children (and parents), they now have The Little White Company, which stocks a wonderful range of children’s clothing and baby wear, bedding and toys, plus pretty little gifts.