Brits are spending nearly £15 more on Dads than Mums in 2026

A Father is sitting with his two children. — (Image credit: Getty Images)

The average spend on Father’s Day gifts and cards this year is expected to reach £54.38, new research from leading discount code website MyVoucherCodes has revealed.

This figure is £14.63 more than the average amount Brits were planning to spend on Mother’s Day this year, which was revealed in research also commissioned by MyVoucherCodes, with the amount totalling to £39.75.

"It’s fascinating to see such a clear shift in spending habits between Mother’s Day and Father’s Day this year. The data suggests that shoppers are prioritising experiences and consumable gifts for dads, which may feel more personal or practical. At the same time, the dream of gifting something as significant as a holiday home shows just how much people value celebrating their fathers when money isn’t a limitation."
Sarah-Jane Outten

Here are Sarah-Jane's top tips on how to save money this Father’s Day:

Plan ahead – Shopping early can help you avoid last-minute price hikes and secure better deals.
Use discount codes – Check voucher websites for savings on popular Father’s Day gifts.
Bundle gifts – Look for multi-buy deals or create your own gift sets to maximise value.
Set a budget – Decide how much you want to spend in advance and stick to it.
Consider thoughtful alternatives – Homemade gifts or planned experiences can be just as meaningful—and often more affordable.

Disclaimer

NOTES TO EDITORS: Father’s Day survey: This online survey of 2,000 Adults who have a father/stepfather was commissioned by Front Door Comms and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 17/4/2026 and 22/4/2026. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, have corporate membership of ESOMAR and Members of the British Polling Council Mother’s Day survey: This online survey of 2,000 Adults who have a mother/stepmother was commissioned by Front Door Comms and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between 3/2/2026 and 6/2/2026. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, have corporate membership of ESOMAR and Members of the British Polling Council About MyVoucherCodes: MyVoucherCodes is a market leading voucher, coupon and discount deals website based in the UK. It has around five million consumer members who receive daily emails featuring the best selection of deals, vouchers and offers from fashion, beauty, restaurant and electrical, as well as many more retailers. It works with more than 2,500 retailers to offer more than 25,000 voucher or discount codes. MyVoucherCodes is operated by Future Publishing Limited.

Hi, I’m SJ. I’m the Beauty Editor and PR Executive here at MyVoucherCodes. As a qualified make-up artist, I've been able to share my knowledge on all things beauty and skincare with our readers so they not only look good and feel great, but save money. As a mum of three, I understand the challenges that families face, and making budgets go further is something I feel passionately about. My research and recommendations help families of all sizes shop better allowing them to enjoy the little luxuries in life. My work has been featured in many publications including The Sun, The Mirror, Netmums, and The Telegraph.