How to Save on Fashion in the Boxing Day & New Years Sales

Start the New Year off with a bang using our top tips to help you save in this year's winter sales.

A person holding a shopping bag with the word SALE printed in red, in front of a clothing store window with the word SALE also displayed in red.
(Image credit: Getty Images)

With the costly Christmas period, winter sales can be a saviour for your bank account. Whether you’re getting a head start on next year’s birthday presents or treating yourself, check out our top tips to save in this year’s Boxing Day and New Year's sales. 

Our Top Tips

A happy woman holding several coloured shopping bags.

(Image credit: Getty Images)
  1. Keep a Budget in Mind

Winter sales and discounts can be tempting, but they can easily add up. Set a budget for yourself to avoid overspending on post-Christmas purchases. This will help you prioritise your favourite items too.  

  1. Make a Wishlist

On the run-up to Boxing Day and New Year’s sales, create a wishlist. With so much on offer during big sales, clothing sites can become overwhelming. A wishlist will help you determine what you need or want, versus things you can probably live without.  

  1. Subscribe to Newsletters

If there are specific fashion retailers that you love, it’s worth signing up to their newsletter. Not only do newsletters offer news on their latest products, but they typically notify you of upcoming sales, and provide you with exclusive offers and promotions straight to your inbox.  

  1. Purchase Popular Items First

According to Cohorted Cult’s article Boxing Day Sales Tips and Tricks article, if an item you have your eye on has been “[...] super discounted or [has a] one-time lowest price kind-of-offer, it’s best to make sure you buy that item before shopping around for everything else.” 

With thousands of people jumping at the winter sales, this could be the difference between bagging your preferred items for less and missing out. 

Most Common Fashion Items Available

Winter Essentials

A close up of a woman holding a knitted scarf

(Image credit: Getty Images)

Usually, we see the biggest discounts across most fashion brands on Boxing Day. However, this year it seems that several brands have opted for a winter sale which will take place between Christmas Eve (December 24th) and the end of January. 

These sales offer a great opportunity to update your winter wardrobe, whether it’s an affordable winter coat or something to help you stay warm on a budget, you’re sure to save yourself a small fortune at retailers such as ASOS and Boohoo

Summer Essentials

A woman from behind wearing a large orange bikini and a sun hat in front of a blue ocean scene.

(Image credit: Getty Images)

If you want to get a head start on your summer wardrobe,  the winter sales are a great time to do it. Whether you’re looking for the top budget-friendly beachwear trends, or looking for tips on how to accessorise for summer on a budget, it’s never too early to start.  

 According to Glamour’s Boxing Day Deals page, in past years: 

  • H&M “[...] have seen up to 70% off selected items”. 
  • Next saw Boxing Day sales items with discounts of up to 50% in 2020. 
  • Boohoo had 75% off sitewide in 2022.  

With such unmissable deals in previous years, we are expecting to see more of the same deals, if not even better. 

Our Favourite Boxing Day & New Years Retailers

A woman wearing a red peacoat, carrying several shopping bags.

(Image credit: Getty Images)

There are several brands that we will be keeping an eye on this coming Boxing Day and New Year's sales.  

  • Designer Labels: If you’d like to add a few designer items to your wardrobe before the year is out, take a look at what Matches Fashion has to offer. Not only can you find some of the biggest brands out there but you may find them with unmissable discounts attached.  
  • Occasion-Wear: If you’re looking for something special for those all-important New Year’s parties, ASOS is the place to look. From cocktail dresses and outstanding shoes to bags, and accessories, you’re sure to find something you like with reported estimations of as much as 80% off (Wear Next).  
  • Activewear: If you’re planning on starting your new year with a health kick, ensure that you feel motivated with new activewear from the likes of Gymshark, Sweaty Betty and Lululemon. According to Wear Next, we can expect to see discounts of up to 70% in the upcoming 2024 January Sales.  

What to Expect from the Winter Sales

From Boxing Day through to January, keep your eye out for discounts and deals in the fashion industry. 

With several brands and retailers offering savings of up to 80%, you’ll be able to ensure that your wardrobe is prepped, whatever the weather. Whether it’s cosy knits and fluffy coats, or snazzy swimwear and mini skirts, make the most of the winter sales to help save you some serious cash on seasonal clothing. 

Shona Moreland
Fashion Editor

Hi there! My name is Shona and I’m the Fashion Editor here at MyVoucherCodes. I’ve been writing for 5 years, and now I’ve been focusing on fashion, and I’m loving every minute of it! From the freshest releases to the hottest trends and movements that keep the industry buzzing.

I have a number of interests, ranging from playing the drums, drawing, reading and writing to enjoying nature with my puppy! And let’s not forget about the all-important interest … Fashion!