The Iceland Bonus Card: What it is, how it works and how much you really save

If you do your food shop at Iceland or The Food Warehouse, you’ve probably seen the Iceland Bonus Card advertised at the tills, on receipts, or maybe even on social media. But what’s the deal with the Bonus Card, and is it actually worth signing up? Here’s a straight-talking guide to the Iceland Bonus Card, including how to apply, how the app works, what you actually save, and all the best perks for regular shoppers.

What is the Iceland Bonus Card?

The Iceland Bonus Card is a free loyalty and savings card for anyone who shops at Iceland or the Food Warehouse, similar to the Co-op membership card or the Morrisons More Card. However, unlike some loyalty schemes where you collect points, this one lets you add money to your card, and Iceland rewards you by topping up your balance. For every £20 you load onto your card, you’ll get a £1 bonus, so you’re basically getting an extra 5% free, just for planning ahead.

You can spend your Bonus Card balance in-store or online, and via through my research and asking people who shop at Iceland, I’ve noticed the Iceland Bonus Card is popular with people saving up for Christmas and buying things such as party food and watching their weekly spend by pre-loading the card.

How to Get an Iceland Bonus Card

You can get an Iceland Bonus Card in a few different ways:

• In-Store: Pick up a card at the checkout and register it online or via the app.
• Online: Go to Iceland’s Bonus Card page and fill in a quick form.
• App: Download the “Iceland Bonus Card” app on your phone's App Store or Google Play Store and sign up there.

The whole process only takes a couple of minutes, and its free, there’s no minimum spend or hidden fees.

How to activate your Iceland Bonus Card

After signing up, your card must be registered (either online or through the app). Once that’s done, just add some money, and it’s ready to use. If you picked up a card in-store, make sure you register it with your details; otherwise, you can’t get the bonuses if you lose it.

How Does the Iceland Bonus Card Work?

Here’s the simple version:

1. Top Up: Add any amount of money you like (Do £20 or more at a time to take advantage of the bonus 5% faster)
2. Get a Bonus: Every time you hit £20 (in like one go or several top-ups), Iceland will give you £1 extra. So, if you top up £40, you get £2, and so on.
3. Spend Your Balance: Use your Bonus Card like a prepaid card to pay for your in-store or online shopping.
4. Keep Saving: There’s no cap on bonuses, so the more you save, the more you get back.

If you’re the kind of person who likes to save for Christmas or do one big monthly shop, you’ll see the bonuses stack up quickly.

Benefits of Having an Iceland Bonus Card

Here’s what you actually get as a Bonus Card holder:

• 5% savings when you top up: For every £20 loaded, you get £1 back automatically.
• Exclusive Bonus Card Prices: Certain deals are only available to cardholders, similar to Tesco Clubcard prices.
• Free Home Delivery: Spend £25 or more in-store or £40 online using your Bonus Card, and Iceland will deliver your shop for free.
• Over-60s Discount: If you’re over 60, show your card and proof of age on Tuesdays for 10% off your shop.
• “Mega Top-Up” Bonuses: Iceland sometimes runs extra bonus schemes at Christmas and Easter. For example, you can get a £10 bonus if you save £100 before December.
• Easy Budgeting: Pre-load your card to help manage your weekly or monthly grocery spend.
• Safe Savings: Your money is protected even if you lose your card (as long as you’re registered)
• Convenience: Track your balance, find offers, and shop directly from your Iceland Bonus Card app
• Stacking your Savings with Other Offers: The bonus card doesn’t replace in-store offers, it stacks on top of things such as multibuys and voucher codes.
• Rainy Day Fund: Shoppers can load a little money on the card as a “rainy day” fund. If you ever lose your wallet but have your phone, or have a difficult month financially, you can use the app/bonus card with your pre-loaded fund you’ve been saving.
• Handy for Parents: If your child lives away from home as a student, you can preload a card for them specifically to use on groceries, while getting the added benefit of the bonus 5% for every £20. This can also help with their budgeting skills.
• No Chasing Points: As long as you use the card at least once every two years you don’t have to worry about losing your points like other supermarkets or chasing expiry dates etc.

How Much Can You Actually Save?

Here’s a quick breakdown of how the savings add up:

That’s just the bonus money; add on any exclusive offers or free delivery, and it’s even more. If you usually shop at Iceland anyway, it’s a genuine saving for minimal effort.

Other Things to Know

• Keep Your Card Active: If you don’t use your card for two years, your balance could expire, so just make sure you use it now and then.
• Not for Cash Withdrawal: You can’t cash out your savings, so only top up what you plan to spend.
• It only works at Iceland & Food Warehouse: You can’t use the card at franchise stores or The Range.
• App-Only Offers: The app often has exclusive deals, so it’s worth downloading even if you’re not a big tech user.

Hidden Downsides Most Guides Skip

• Losing Cards: If you lose a physical card and haven’t registered it, there’s no way to recover your balance. Register it as soon as possible (it takes two minutes)
• Delivery Slots Go Quick: Free delivery with the Bonus Card is brilliant, but in busy periods, those slots can get booked up fast, so plan ahead, especially around holidays.

Final Thoughts

If you’re a regular at Iceland or The Food Warehouse, the Bonus Card is a simple way to earn a bit extra back, grab exclusive deals, and enjoy free delivery without hassle. It’s easy to sign up and use, and the savings add up if you use it for your main shop.

As with pretty much all reward schemes, the real value comes if you use them regularly. So if Iceland is already your go-to, the Bonus Card is a no-brainer.