Prime Big Deal Days has company: the UK sales running alongside Amazon’s 7–8 October event
Who is price-matching or running sales alongside Amazon this week, plus start and end dates


Amazon’s Prime Big Deal Days run in the UK on 7–8 October. Several retailers have overlapping promotions, with dated pages that span the same window. Amazon confirms the two-day event on its UK newsroom.
- Currys: The homepage flags Epic Deals with an “Ends 21/10/25” banner across tech and appliances, creating a clear overlap with the dates of 7–8 October. Currys’ discount and codes pages carry matching October offers.
- John Lewis: My John Lewis members can receive an e-gift card for selected electrical items. The offer window is from October 1 to 29. They're also running an early Christmas sale.
- eBay UK: A tiered coupon, OCTSAVINGS, runs from 10:00 on October 2 to 23:59 on October 7, overlapping with the first day of Prime Big Deal Days. Terms sit on eBay’s official coupon page.
- Very.co.uk: The Latest Offers hub displays a dated window from October 2 to 9, 2025, featuring offers on fashion, home, and tech. That spans both Amazon sale days.
- Argos has started its Christmas sales early, and its voucher codes and offers page lists multiple live codes, including AUTUMN10 and AUTUMN20, which end on October 7, as well as HOME25, running until October 28.
- AO: AO’s product pages display October-dated promotions for selected products such as Hisense and Haier models. These are item-specific but run across the Amazon window.
Amazon positions its event as a Prime member sale ahead of peak season, which usually marks the start of the sale season. Prime Big Deal Days 2025 is returning October 7–8.


I started at MyVoucherCodes as a Deal Expert, sourcing top deals and discount codes. I combined these skills with my passion for writing to become an Editor, helping readers save money. As a former student and homeowner, I understand the need to budget and provide shopping tips, especially for vegetarian and vegan diets. I've also written for publications like GamesRadar+, Tom's Guide, Tom's Hardware, The Sun, My Weekly, iPaper and Pick Me Up!
I play video games, write reviews for GameReport in my spare time, and love trying out the latest tech gadgets. I also enjoy DIY projects, having worked in a tool store and renovated my home on a budget.