Which Products See The Biggest Discount on Black Friday and Why?

We examine which categories have the best discounts during Black Friday sales and why they are such a good deal.

A modern home office with a computer which has black friday sales loaded on the screen
(Image credit: Future)

As November rolls around, consumers and retailers gear up for the annual shopping extravaganza known as Black Friday. It promises hefty discounts and irresistible deals, but not all sales are equal. Specific categories consistently outshine others in terms of the size of discounts offered. 

So tune in below to see which products see the biggest discounts and why. We’ll also include examples of deals from Black Friday 2022 so you can get an idea of what kind of discounts you’re looking at.


Electronics undoubtedly steal the spotlight during Black Friday. Consumers can expect substantial markdowns on many electronic items such as TVs, smartphones, laptops, gaming consoles and smart home devices. Retailers use these eye-catching deals to draw crowds, knowing that the allure of high-tech gadgets at low prices is hard to resist. 

However, as we talk about in our How to be sure you're saving on Black Friday guide, companies create cheaper versions of products, such as televisions that look like their premium line, to sell them en-masse at Black Friday for super low prices.

Moreover, the rapid speed at which technology is moving means last year's models, which are still relatively new, can now be sold at a steep discount to make way for the latest versions.

In 2022, an LG OLED A2 48-inch Smart 4K TV was marked down from £1299 to £652. There was also a deal for a Samsung OLED 55-inch S95B Smart TV lowered from £1499 to £1099. There were also great deals on smaller tech purchases, such as over 50% off a Roku Express smart streaming stick and 60% off a Lenovo smart clock with Google Assistant.

For fantastic deals on electronics such as TVs, Laptops and more in 2023, visit Currys, Laptops Direct or Acer.

Home Appliances

Major home appliances like refrigerators, washing machines, and microwaves see significant price reductions as well. These items typically come with a higher price tag, and Black Friday provides the perfect opportunity for consumers to invest in these essentials at a fraction of the cost. Retailers are aware that the prospect of saving hundreds of pounds on big-ticket items such as fridges, ovens and vacuums is a strong incentive for people to open their wallets.

Some great deal examples from 2022 include a Kenwood K20MW21 Solo microwave, which was reduced from £160 to £79.99, and a Bissell SpotClean 36981 Carpet Cleaner discounted from £149 to £94. Hotpoint also has significant discounts on ovens, such as the HOTPOINT HD5V92KCW Electric Ceramic Cooker, which was reduced from £459 to £319

For incredible deals on home appliances in 2023, visit Currys and AO. They generally have great deals on Black Friday and Cyber Monday sales. 

Clothing and Footwear

Fashion retailers jump the Black Friday bandwagon by offering enticing discounts on clothing, footwear and accessories. However, don’t get too sucked in, as clothing isn’t a leader in Black Friday discounts, mostly because clothing goes on sale at similar prices several times throughout the year. Seasonal changes play a crucial role here, as brands aim to clear out their Autumn stock during Black Friday ready for winter, but they’ll also do the same when Spring comes with their Winter stock and so on. 

Last year, River Island had up to 25% off its whole range using a discount code, and GymShark had up to 60% off its famous sports apparel styles. If you’re looking for great deals on clothing during the Black Friday sales this year, visit River Island, Under Armour and SHEIN

Toys and Games

In the run-up to the holiday season, toys and games emerge as popular discounted items. Parents and gift-givers are looking for deals on the latest toys to delight their little ones. Retailers capitalise on this demand by slashing prices on a range of items for children, from classic board games to the hottest electronic toys. 

Here are some of the best Black Friday deals for toys and games from 2022: A Barbie dress-up and go closet and convertible car with two dolls was reduced from £79.99 to £49.99, 50% off a Peppa Pig Mega Kitchen and a LEGO Marvel Infinity Gauntlet Thanos Set lowered from £80 to £45.

If you want to experience some fantastic deals on kids' toys and games in 2023, be sure to take a look at Amazon, Zavvi and the Disney Shop

Why These Big Discounts?

Black Friday is an international day of sales, but there are other reasons why products may be discounted by significant amounts and why some deals look too good to be true.

To summarise, although there is the possibility of shenanigans by companies who make lower-quality tech products, such as TVs and monitors specifically for Black Friday, generally, it is a win-win situation for shoppers and businesses. While shoppers get to bag their favourites at a fraction of the cost, retailers get higher footfall and sales volume and use several tried and tested business methods to maximise their profits. However, savvy shoppers would do well to keep an eye on electronics and clothing because they have the possibility of the most significant discounts but also the most chance for a ‘fake’ Black Friday deal.  

Nathan Walters

I joined MyVoucherCodes as a Deal Expert, searching the web and sourcing the best deals, discount codes and sales to benefit our readers. I decided to combine these money-saving skills with my love of writing and become an Editor, sharing what I have learned to help you get the most out of your money. Having been a student for four years, I understand the need to budget and get more for less.

In my spare time, I love playing video games and later writing reviews at GameReport. I also enjoy anything to do with technology and cool gadgets, and I'm constantly adding extras and components to my home gaming computer. Additionally, I love DIY, having worked in a tool store as a student, I have grown to enjoy fixing things, whether it’s my car or home.