Tesco is launching a free fruit scheme for children across its UK stores this August, aiming to help families cover the cost of healthy snacks during the school holidays.
From the 4th to 17th August, any child visiting a Tesco with their family can pick up a piece of fruit at the checkout, at no charge.
The supermarket says it expects to give away more than 3.5 million apples during the two-week campaign.
The offer is part of Tesco's broader initiative to make healthy eating easier and more accessible. Alongside the free fruit, Clubcard members will see extra rewards for buying fruit and vegetables during the same period.
Tesco says around four million Clubcard holders will be eligible for bonus points and stamps when they add fresh produce to their shopping baskets, which can be redeemed for money-off vouchers for future purchases.
(Image credit: Getty Images)
Ashwin Prasad, Tesco's UK CEO said "we understand that for many, there are barriers that make healthy eating feel hard. We want to help our customers make small changes that amount to big health benefits for themselves and their families."
The campaign has also drawn support from the government. Health Secretary Wes Streeting pointed out that childhood obesity rates have doubled since the 1990s and said supermarket initiatives, such as Tesco's, play a role in making it easier for families to access fresh food.
Tesco is also using the campaign to highlight its refreshed "five-a-day" online recipe hub, featuring simple meal ideas for families looking to incorporate more fruit and vegetables into their routines without breaking the bank.
With household budgets under pressure and food prices still a concern for many, Tesco's scheme offers some timely help. The hope is that by making healthy snacks more accessible and rewarding those choices, families will find it easier to eat well this summer.
I started at MyVoucherCodes as a Deal Expert, sourcing top deals and discount codes. I combined these skills with my passion for writing to become an Editor, helping readers save money. As a former student and homeowner, I understand the need to budget and provide shopping tips, especially for vegetarian and vegan diets. I've also written for publications like GamesRadar+, The Sun, My Weekly, iPaper and Pick Me Up!
I play video games, write reviews for GameReport in my spare time, and love trying out the latest tech gadgets. I also enjoy DIY projects, having worked in a tool store and renovated my home on a budget.
