Tesco is launching a free fruit scheme for children across its UK stores this August, aiming to help families cover the cost of healthy snacks during the school holidays.
From the 4th to 17th August, any child visiting a Tesco with their family can pick up a piece of fruit at the checkout, at no charge.
Ashwin Prasad, Tesco's UK CEO said "we understand that for many, there are barriers that make healthy eating feel hard. We want to help our customers make small changes that amount to big health benefits for themselves and their families."
The campaign has also drawn support from the government. Health Secretary Wes Streeting pointed out that childhood obesity rates have doubled since the 1990s and said supermarket initiatives, such as Tesco's, play a role in making it easier for families to access fresh food.
Tesco is also using the campaign to highlight its refreshed "five-a-day" online recipe hub, featuring simple meal ideas for families looking to incorporate more fruit and vegetables into their routines without breaking the bank.
With household budgets under pressure and food prices still a concern for many, Tesco's scheme offers some timely help. The hope is that by making healthy snacks more accessible and rewarding those choices, families will find it easier to eat well this summer.
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