Grandparents Will Spend a Third More On Grandchildren This Summer

Grandparents are set to spend a third (33%) more on their grandchild(ren) than last year, a new study has revealed.

The new research, which was undertaken by MyVoucherCodes and polled 1000 grandparents with grandchildren under 18 from across the UK, has found grandparents will spend £21.05 per day on their grandchildren this year, versus £15.80* per day in 2024.

The study also revealed that more than half (53%) of grandparents will step in to look after their grandchildren this summer, a rise of 8% from last year.

When asked how often they will be looking after their grandchildren, more than one in ten (12%) said they’ll be providing care every day during the school holidays, and a third (33%) will help out two to three times a week.

Younger grandparents are the most frivolous when it comes to spending on their grandchildren, with those aged 35 to 44 splurging an average of £32 per child per day, while those aged 65 and over plan to spend £16.11.

Unsurprisingly, the rising cost of entertaining grandchildren is causing concern, with one in four grandparents (26%) admitting they are worrying somewhat about the cost.

Sarah-Jane Outten, consumer and shopping expert at MyVoucherCodes commented on the findings:

“One in four reveal they are worried about the cost of caring for them this summer holidays. But days out don’t have to be expensive, and there are plenty of ways you can take advantage of loyalty schemes and 2 for 1 offers on attractions to make savings.

Here’s my top tips on looking after children in the summer holidays on a budget.

• Bring (and bake) your own snacks: Food and drink at attractions are often expensive, so packing your own can help keep costs down. And you can turn this into an activity itself - try baking some cakes or bread for sandwiches in the morning before heading out in the afternoon.
• Group up: With other grandparents also feeling the pinch, grouping together could help you save money, thanks to group discounts and saving on travel costs.
• Buy chocolate and keep the packet: Don’t worry, we aren’t going to suggest you find the hot glue gun and get crafty. This summer, Cadbury is offering up to 50% off at some of the UK’s biggest attractions with selected promotional packs. You can find out more here.
• Look for local free events: Libraries, museums, and community centres often run free or low-cost activities during the holidays, so keep an eye out for these.