In a bid to help parents across the UK while they battle the rising prices of energy and food in the UK, Aldi is freezing the price of their Mamia baby formula through to the end of 2025.
The price of Mamia First Infant Milk will stay at £6.99 throughout 2025. In comparison, at ASDA, for the same size tub of formula, Cow & Gate currently costs £9.28, Aptamil costs £12.82, and Little Steps costs £8.43.
Julie Ashfield, the Aldi UK chief commercial officer, said, "Shoppers should not be paying over the odds for the essentials. As the UK’s cheapest supermarket, we’re committed to keeping prices low on the products our customers rely on most."
"As formula prices remain at historic highs across the market, we want to reassure parents that at Aldi, there will be no unwelcome surprises at the checkout – we’re keeping our Mamia First Infant Formula at just £6.99 for at least the remainder of this year."
Despite Mamia and all branded baby formula being nutritionally adequate for infants, the most expensive formula available at ASDA, Kendamil Goat, is currently almost three times the price of Mamia.
The UK regulations require that all baby formula meet the same nutritional standards. This means you'll be getting the same nutritional value in Mamia formula that you would in the big-name brands.
As well as freezing the price of their baby formula, Aldi is supporting parents with the Mamia New Parent Fund. This scheme allows parents to apply to win a £100 voucher a week to spend in any UK Aldi store. Simply email mamiaparentfund@aldi.co.uk with a receipt showing your latest Mamia nappy purchase.
One parent will be chosen each week, and this scheme will remain open until March 2026.
Julie Ashfield comments, "As the UK’s cheapest supermarket, we’re committed to doing whatever we can to support parents in making their money go further, including through our award-winning Mamia brand. Our Mamia New Parent Fund is just another way that we’re supporting parents to help them better enjoy every moment with their new arrival."
