Waitrose has recently announced the launch of its new delivery subscription service after a widely successful and popular trial. They're offering three options for subscribers to choose from: you can get a one-month plan for £8, a six-month plan for £45 and a 12-month plan for £85. In comparison, Tesco charges £47.94 for 6 months and £83.88 for 12 months, and Morrisons charges £8 for one month, £45 for 6 months and £70 for 12 months.
| Header Cell - Column 0 | Tesco | Sainsbury's | ASDA | Morrisons | Waitrose |
|---|---|---|---|---|---|
1-Month | n/a | £7.50 | n/a | £8 | £8 |
6-Months | £47.94 | £43 | n/a | £45 | £45 |
12-Months | £83.88 | £80 | £69.50 | £70 | £85 |
Without a delivery subscription, a delivery from Waitrose costs anywhere between £2 and £4. Waitrose estimates that customers will save £4 a week (if they have one delivery per week) if they sign up to the annual plan, saving up to £123 per year.
The Director of Waitrose Online, Laura Burbedge, had this to say on the matter, "We're investing in our online business to continuously improve it, giving our customers even greater value and the best possible experience. Thousands of customers signed up for Delivery Passes through our trial, so we expect to see strong demand across the UK as we roll it out".
In a bid to further improve their loyalty program, Waitrose has started offering discounts to loyalty customers who order via Uber Eats and link their My Waitrose account to their Uber Eats account.
