ASDA has introduced a fixed-price Meal Deal set at £3.74 for all shoppers. The supermarket states that the offer is available across all ASDA stores, online, and at 478 ASDA Express sites. It replaces ASDA's previous three-for-two format at its Food to Go counters.
The range is extensive, featuring 132 mains, 336 snacks, and 222 drinks across its own label and branded lines. ASDA says customers can save up to 50% compared with buying the items separately.
Before you buy, ensure the meal deal badge is displayed on the product you want or on a shelf with a corresponding label.
ASDA's move comes at a time when many rivals are increasing prices across meal deals and lunchtime offers. Hardly surprising, given the cost-of-living squeeze and the price inelasticity that usually follows it.
ASDA has maintained the entry price for everyone with its new meal deal, and appears to be signalling that it has undercut its rivals during a time of food price hikes.
