Morrisons launches 'Morrisons Now', a one-hour grocery delivery across the UK

Morrisons has introduced Morrisons Now, a same-day service that delivers fresh groceries in as little as 60 minutes from participating stores.

The supermarket says the offer is live in around 158 locations and will expand to over 400 stores by the end of October through Morrisons.com and the Morrisons app.

Customers can order up to 30 items, track the delivery and earn More Card points on eligible purchases.

Morrisons confirmed a £4.50 delivery fee and a £15 minimum order for the service, which seems pricey compared to the £1 delivery days offered by Sainsbury's and the £1.50 delivery days by Tesco.

Morrisons Now is aimed at being a fast delivery service from local stores, and Morrisons suggested it's for "forgotten ingredients, surprise guests or last-minute cravings", not full shops.

Charlotte Exell, Group Online Director, said: "We are delighted to offer this service to our customers across the country... delivering what you need, within as little as an hour."

The move places Morrisons alongside other grocers with rapid delivery options while keeping the experience inside its own site and app. Morrisons is focused on "doing it themselves" rather than relying on third-party delivery services and marketplaces like their previous Deliveroo deal.

The company has not given an end date, indicating this is a permanent addition to their options rather than a short-term promotion.

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