Survey Reveals Brits are spending almost £17 on Easter eggs this year

This Easter, Brits are set to spend an average of £16.57 on Easter eggs, according to new research from discount voucher code website MyVoucherCodes.

The study reveals clear differences in spending across age groups. Those aged 18–24 are expected to spend less than the average, at £14.27. In comparison, individuals aged 55 to 64 are set to spend £14.38, while those aged 65 and above are projected to spend £12.98. Those aged 35 to 44 will be the biggest spenders, with an average cost of £22.68 for Easter eggs.

While Easter remains a key seasonal moment for shoppers, spending has dipped slightly compared to last year, with last year’s average spend being £18.75.

This could suggest that consumers are becoming more mindful of their budgets, or that increased supermarket promotions and discounts are helping shoppers secure better value.

Sarah-Jane Outten, shopping expert at MyVoucherCodes, commented on the findings: “Easter is a time when many people like to treat loved ones, particularly children, with chocolate eggs and gifts. While spending is slightly down this year, it doesn’t necessarily mean people are cutting back on celebrations. Instead, shoppers are likely becoming more savvy and taking advantage of the wide range of offers available across supermarkets and online retailers.

“As households continue to balance celebrations with careful spending, it’s good for shoppers to make the most of available deals and plan to keep Easter both fun and affordable.

“With so many deals and discounts available, there are plenty of ways to enjoy Easter without overspending. A bit of planning and research can go a long way in helping shoppers get the best value for their money. Here are my top seven tips for saving money on Easter eggs:

• Shop early – Retailers often launch promotions well ahead of Easter, so buying early can help you secure the best deals before prices rise closer to the date.
• Compare prices – Check multiple supermarkets and online retailers to find the best value, as prices can vary significantly.
• Look for multibuy offers – Many stores offer discounts when purchasing multiple Easter eggs, which is ideal for families or bulk buying.
• Use voucher codes – Applying discount codes at checkout can lead to additional savings, especially when shopping online.
• Consider own-brand products – Supermarket own-brand Easter eggs are often much cheaper than branded options and can be just as enjoyable.
• Take advantage of loyalty schemes – Points, rewards, and member-exclusive discounts can help reduce the overall cost.
• Wait for last-minute reductions – If you’re flexible, shopping just before Easter or even on the day can result in significant markdowns.