Understanding Energy Labels and How They Affect Price

Energy labels can be confusing, so we thought we'd clear up what they mean and how they can affect the price of your appliance purchases.

Yellow balloons floating out of a pink washing machine placed against a white wall.
(Image credit: Getty Images)

Buying a new appliance is a big decision both in terms of cost and how long you have to live with it, so going in with all the information you need is important. One of the first things you’ll notice when looking at your choice of potential appliances is the energy rating attached to each one. But what do they mean and, more importantly, do they affect the price? 

We’ve written in the past about how much energy-efficient appliances can save you on your energy bills and how much using different appliances can cost you. So we decided it was time to help you understand what they are and any impact they may have on price. 

Energy Labels

There’s no point in understanding how energy labels affect the price of an appliance without understanding what the energy labels are themselves.  So first things first, let’s give you a little crash course on the energy labels themselves.

So What Are They?

The Energy Labels on appliances such as TVs, fridges, washer dryers, dishwashers and washing machines show consumers how energy efficient they are. They’ve been around for more than 25 years but in 2020 the UK government gave them a bit of an update to reflect the change in energy efficiency standards.

An illustrated image showing the different letters used to show energy ratings in the shape of a house.

(Image credit: Getty Images)

What Do They Mean?

The Energy Labels rate the performance of appliances in terms of energy efficiency on a simple A to G scale replacing the old A+++ to G scale. This was done due to newer appliances ranking highly making it difficult to tell the difference between products. According to Euronics, more than 55% of washing machines on the EU market are ranked A+++ and more than 60% of dishwashers on the EU market are ranked A+++ or A++. This change in Energy Labels might mean that appliances that ranked as an A+++ or A++ on the old scale may now be labelled as something lower. 

Opting for more efficient appliances can help you save on your energy bills in the long run. Going for a D-rated fridge freezer over an F-rated one will save you roughly £570 on your energy bills over the 17-year lifespan of the product. This is roughly a saving of £33.53 a year on your energy bills! Whilst not a massive saving on its own, opting for more energy-efficient appliances throughout your home quickly adds up to bigger savings. For example, the most efficient dishwashers on the market will save you around £19 a year on your bills.

As well as making it much easier to compare appliances and savings on energy bills, it should hopefully set new standards for energy efficiency with manufacturers leading to even more savings in the future.

So Do They Impact Price?

So now we understand what the labels mean, what they can do in terms of saving on your energy bills, and what impact they have on the price of the appliance. We’ll take a look at some of the biggest categories of products and pick a selection of different products within this category with different Energy Labels. We’ll then compare the average prices of different Energy Labels and see how opting for a more efficient appliance can affect the price of your purchase.

TVs

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The lowest-priced full-priced G-rated TVs on AO.com
ModelPrice
Hisense A6K 50” 4K Ultra HD Smart TV - 50A6KTUK£499
Hisense A6K 55” 4K Ultra HD Smart TV - 55A6KTUK£579
Sony Bravia 50” 4K Ultra HD Smart Google TV - KD50X75WLPU£699
Row 3 - Cell 0 Row 3 - Cell 1
Average£592.33
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The lowest-priced full-priced F-rated TVs on AO.com
ModelPrice
Philips PUS8108 43” 4K Ultra HD Smart Ambilight - 43PUS8108£529
Samsung Q60C 43” 4K Ultra HD QLED Smart TV - QE43Q60C£549
Philips PUS8108 50” 4K Ultra HD Smart Ambilight - 50PUS8108£599
Row 3 - Cell 0 Row 3 - Cell 1
Average£559

Interestingly the F-rated TVs came in at similar prices to the G-rated. However, the F-rated TVs have much smaller screens compared to the G-rated which will probably impact the prices somewhat.

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The lowest-priced full-priced E-rated TVs on AO.com
ModelPrice
Samsung Q60C 50” 4K Ultra HD QLED Smart TV - QE50Q60C£699
Samsung Q60C 65” 4K Ultra HD QLED Smart TV- QE65Q60C£999
Sony Bravia A80L 77” 4K Ultra HD OLED Smart Google TV - XR77A80LU£3,999
Row 3 - Cell 0 Row 3 - Cell 1
Average£1,899

Whilst the average price of an E-rated is offset by how expensive the 77” Sony model is, there is a clear difference in price between E-rated TVs and F-rated TVs. It’s also worth noting at the time of writing, AO’s selection of E-rated also offered some pretty slim pickings, with these being the only three available.

Fridge Freezers

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The lowest-priced full-priced F-rated 50/50 fridge freezers on AO.com
ModelPrice
Beko CRFG3552W 50/50 Frost Free Fridge Freezer£329
Beko CRFG3582DS 50/50 Frost Free Fridge Freezer£339
Beko CFG3582S 50/50 Frost Free Fridge Freezer£349
Row 3 - Cell 0 Row 3 - Cell 1
Average£339
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The lowest-priced full-priced E-rated 50/50 fridge freezers on AO.com
ModelPrice
Bosch Series 2 KGN34NWEAG 50/50 Frost Free Fridge Freezer£519
Bosch Series 2 KGN27NLEAG 50/50 Frost Free Fridge Freezer£529
Bosch Series 4 KGC336WEAG 50/50 Fridge Freezer£539
Row 3 - Cell 0 Row 3 - Cell 1
Average£529
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The lowest-priced full-priced D-rated fridge freezers on AO.com
ModelPrice
Liebherr CNd5704 50/50 Frost Free Fridge Freezer£759
Liebherr CNsfd5204 50/50 Frost Free Fridge Freezer£759
Liebherr CNd5023 Wifi Conntected 50/50 Frost Free Fridge Freezer£989
Row 3 - Cell 0 Row 3 - Cell 1
Average£835.67

When comparing the different energy efficiencies of fridge freezers, there is quite a considerable difference in price between more efficient and less efficient models. Opting for a more energy-efficient model will set you back roughly an extra £500 upfront. However, it may save you money in the long run by cutting down the cost of your bills.

Washing Machines

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Lowest-priced full-priced E-rated washing machines on AO.com
ModelPrice
Hoover H-Wash 300 H3W4102DE Washing Machine - White£349
Hoover H-Wash 300 H3W4102DBBE Washing Machine - Black£379
Hotpoint WMTF722UUKN Washing Machine£469
Row 3 - Cell 0 Row 3 - Cell 1
Average£399
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Lowest-priced full-priced C-rated washing machines on AO.com
ModelPrice
Beko WTL82051W Washing Machine£249
Beko WTL84151B Washing Machine£270
Candy CS14101TWE/1-80 Washing Machine£299
Row 3 - Cell 0 Row 3 - Cell 1
Average£272.67
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Lowest-priced full-priced A-rated washing machines on AO.com
ModelPrice
Beko B3W5841IW Washing Machine£349
Beko IronFast RecycledTub B3W5941IW Washing Machine£390
Beko Aquatech RecycledTub B5W5841AW Washing Machine£399
Row 3 - Cell 0 Row 3 - Cell 1
Average£379.33

When comparing the prices for the different energy labels, there wasn’t a clear difference in price between them. So when looking at purchasing a washing machine it may be easier to go for a more efficient machine to help you save on those bills.

Washer Dryers

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Lowest-priced full-priced F-rated washer dryers on AO.com
ModelPrice
Indesit IWDC65125UKN Washer Dryer£355
Indesit IWDD75125UKN Washer Dryer£379
Indesit IWDD75145SUKN Washer Dryer£404
Row 3 - Cell 0 Row 3 - Cell 1
Average£379.33
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Lowest-priced full-priced E-rated washer dryers on AO.com
ModelPrice
Candy Smart CSW485TE/1 Washer Dryer£369
Sharp ES-NDH0144WC-EN Washer Dryer£429
Hotpoint NDD9725DAUK Washer Dryer£429
Row 3 - Cell 0 Row 3 - Cell 1
Average£409
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Lowest-priced full-priced D-rated washer dryers on AO.com
ModelPrice
Beko SteamCure RecycledTub WDER8540421W Washer Dryer£399
Beko RecycledTub WDER7440421W Washer Dryer £429
Beko RecycledTub WDER7440421B Washer Dryer£439
Row 3 - Cell 0 Row 3 - Cell 1
Average£422.33

When comparing the different prices of washer dryers there is a trend of more efficient models costing more upfront. Moving up to the next energy efficiency label comes at a cost of roughly £20 on average. Choosing a more energy-efficient appliance could save you that and possibly more over the lifespan of the appliance.

Dishwashers

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Lowest-priced full-priced F-rated dishwashers on AO.com
ModelPrice
Indesit DFC2B+16UK Standard Dishwasher£319
Samsung Series 5 DW60M5050FW Standard Dishwasher£349
Whirlpool WFC3B19UKN Dishwasher£429
Row 3 - Cell 0 Row 3 - Cell 1
Average£364.67
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Lowest-priced full-priced D-rated dishwashers on AO.com
ModelPrice
Beko BDFN14530G Standard Dishwasher£349
Hisense HS620D10XUK Standard Dishwasher£445
Whirlpool WFC3C33PFUK Standard Dishwasher£549
Row 3 - Cell 0 Row 3 - Cell 1
Average£447.67
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Lowest-priced full-priced B-rated dishwashers on AO.com
ModelPrice
Hotpoint H7FHS51XUK Standard Dishwasher£540
Whirlpool W7FHS51XUK Standard Dishwasher£685
Whirlpool W7FHS51AXUK Standard Dishwasher£699
Row 3 - Cell 0 Row 3 - Cell 1
Average£641.33

Choosing a more efficient dishwasher can make a huge difference to the upfront cost. Going from an F-rated dishwasher to a B-rated one can mean an increase in the price of nearly £300.

So How Do Energy Labels Affect the Price of Appliances?

Energy efficiency can have an impact on the cost of your purchase depending on the appliance. Some more efficient appliances cost nearly £300 more than less efficient models and some only cost £20 more. So opting for a more efficient appliance may mean any savings on bills.

Jordan Alexander
Food & Drink Editor

I’m Jordan and I’ve been working at MyVoucherCodes since the summer of 2021. Outside of money-saving, I’m a keen musician and guitar player and can regularly be found in a dingy venue somewhere in Bristol or perched in front of my laptop recording. When I’m not doing this you’ll find me exploring the city, watching cult B movies, reading a Stephen King or Murakami novel, or guiding the mighty Bath City to Champions League glory on Football Manager. All the cliches, I know.