ASDA has lowered the price of 956 grocery products across stores and online. The supermarket reports that the reductions average around 6%, with some cuts reaching 30%.
The changes cover cupboard staples, household goods, and more, including 49 free-from products with prices reduced by up to 15%.
Examples include Yorkshire teabags 240 pack moving from £6.32 to £5, ASDA gravy granules from £1 to 0.69p and ASDA chicken tikka masala from £2.40 to £1.57.
Linking the decision to drop prices to the pressure on household budgets ahead of winter, Chief Customer Officer Rachel Eyre said, "We understand the pressure families are under from rising living costs." She added that ASDA is "cutting prices on the everyday products they rely on the most, helping them bring down their food bills and get even more value every time they shop with us.”.
The announcement drew a swift market response, with Tesco and Sainsbury's shares slipping on concerns about a sharper price battle ahead of the Christmas period. The Financial Times reports an average of 6% cut across over a thousand lines.
ASDA has not provided an end date, indicating that many of the new ticket item prices are intended to remain in effect rather than revert after a brief period.
