How the Cost of Living Crisis has Impacted Consumer Buying Habits

Heart of Britain - Consumer buying habits during the cost of living crisis.

Black and white photo of a group of people looking to camera
(Image credit: Future)

Despite 71% of Heart of Britain ranking the Cost of Living crisis as one of their three top concerns right now (UK AVE 57%) they remain stoically optimistic. Only 1 in 3 (31% in the UK) are expecting to cut back their spending on non-essential retail goods permanently.

A graph showing the percentage of Heart of Britain audience willing to make cutbacks

(Image credit: Future)
Sarah-Jane Outten
Editor

Hi, I’m SJ. I’m an editor and content executive here at MyVoucherCodes. I started my journey here as a deals expert which gave me the skills to become a money-saving expert. You can find my tips and recommendations in various publications including The Sun, The Mirror, and The Telegraph.