Brits are set to spend £10 More on Father’s Day than Mother’s Day this year
The average person planning on buying something for their father/step dad will spend £54.06


Shoppers are set to splash out almost £10 more on Father’s Day this year than they did on Mother’s Day, according to new research from leading online discount site MyVoucherCodes.
On average, people expect to spend £54.06 on a card and gifts for their father or stepfather this Father’s Day, compared with £44.80 for Mother’s Day back in March – an increase of £9.26.
The results, from a survey of 2,000 people across the UK who are in contact with their father or stepfather, shows that the biggest spenders are those aged 25 to 34, who are planning to spend an average of £78.24.
Across all age groups, the most common gifts expected to be bought for Father’s Day are alcohol (23%), food (21%) and a meal out (17%).
However, the survey also reveals what dads want and what they’re likely to receive. While many people plan to give consumables, the most desired Father’s Day gifts are a day out (20%), tech items (19%) and a meal (18%).
Money-saving expert at MyVoucherCodes Sarah-Jane Outten said of the findings:
"It’s fascinating to see that Brits are spending nearly £10 more on Dad (£54.06) than Mum (£44.80) for Father’s Day in 2025. What’s even more surprising is that the age group spending the most is 25–34-year-olds, averaging a generous £78.24. It shows a real shift in how we celebrate Father’s Day, with many going the extra mile to treat their dads."
Sarah-Jane Outten
At MyVoucherCodes, we’re all about helping people make their money go further, so here are five quick tips for saving money on your Father’s Day gifts this year:
- Plan ahead – Last-minute purchases often mean higher prices. Start shopping early to give yourself time to find the best deals.
- Go DIY – A homemade meal, baked goods, or a hand-crafted gift can be more thoughtful – and more affordable – than store-bought options.
- Use voucher code websites – Before you buy anything, check discount sites like MyVoucherCodes for deals and codes on everything from gadgets to getaways.
- Group gifts – Consider clubbing together with siblings or family members to buy one bigger, more meaningful gift.
- Look for experience discounts – Since dads are asking for a day out, look for offers on experience days, local attractions, or events they’d love."
NOTES TO EDITORS
This online survey of UK Adults that are in contact with their father/stepfather was commissioned by Front Door Comms on behalf of [end client if applicable] and conducted by market research company OnePoll, in accordance with the Market Research Society's code of conduct. Data was collected between [02/05/2025] and [10/05/2025]. All participants are double-opted in to take part in research and are paid an amount depending on the length and complexity of the survey. This survey was overseen and edited by the OnePoll research team. OnePoll are MRS Company Partners, corporate membership of ESOMAR and Members of the British Polling Council.
About MyVoucherCodes:
MyVoucherCodes is a market leading voucher, coupon and discount deals website based in the UK.
It has around five million consumer members who receive daily emails featuring the best selection of deals, vouchers and offers from fashion, beauty, restaurant and electrical, as well as many more retailers. It works with more than 2,500 retailers to offer more than 25,000 voucher or discount codes.
MyVoucherCodes is operated by Future Publishing Limited.

Hi, I’m SJ. I’m the Beauty Editor and PR Executive here at MyVoucherCodes. As a qualified make-up artist, I've been able to share my knowledge on all things beauty and skincare with our readers so they not only look good and feel great, but save money. As a mum of three, I understand the challenges that families face, and making budgets go further is something I feel passionately about. My research and recommendations help families of all sizes shop better allowing them to enjoy the little luxuries in life. My work has been featured in many publications including The Sun, The Mirror, Netmums, and The Telegraph.
Outside of MyVoucherCodes, I'm a writer and interviewer for pop culture magazines like Buzz Magazine. I've chatted to celebrities such as Strictly's Johannes Redebe and poet Kae Tempest. It's certainly one of the best parts of my job. Over the years I've built a portfolio of work that shows the diversity of my writing, which gives me a breadth of knowledge and experience that I apply to my work every day.
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