The Best Beauty Loyalty Schemes in 2024

With strategic discounts and a competitive loyalty space, health and beauty brands are vying for consumer attention like never before. 

It’s safe to say loyalty programs have been a staple for years for both shoppers and beauty brands. With most of us shopping monthly for health or beauty products, it seems like there is a sea of brands to choose from. More and more of these brands now have a loyalty program to attract consumers. 

In fact, pharmacies are the second biggest sector with loyalty cards according to a YouGov study. Over 37% of the population in 2018 were already subscribed to a pharmacy store such as Boots or Superdrug. 

Shoppers today seem more switched on to which loyalty cards will actually help them save the most. When purchasing products, shoppers consider competitor pricing, free shipping, and brand image. We’ve put together this comparison guide of beauty loyalty cards to help you continue to make more informed purchasing decisions. 

Beauty Loyalty Programs

Beauty loyalty programs are a normal occurrence these days. Traditionally, loyalty programs work by offering you the chance to gain points on your purchases which can be used towards future purchases. In today’s world, beauty loyalty programs almost need to offer more to retain their loyal customers. As savings experts, we’re used to seeing loyalty programs that offer early sale access, exclusive pricing and discounts, free delivery, and birthday vouchers. Some brands use tiered reward levels, giving more savings the more you spend.

Beauty shoppers also recognise how important loyalty programs are. A recent Emarsys survey found over 71% of respondents were more loyal to brands with discounts or incentives. One reason over half of the respondents listed for switching brands was ‘not offering discounts for brand loyalty’. It’s clear we expect a lot from our loyalty programs. With the beauty loyalty space, this can become even more important. Most of us will make less-expensive purchases more often with beauty brands, which is where collecting points and rewards can be useful. 

Which beauty loyalty program should I choose?

Beauty loyalty programs can each offer different features and bonuses. However, some are better than others. It’s always worth knowing the positives and negatives of each loyalty program to decide where to shop. A major factor includes how often you shop with a particular brand to collect the most points.

We’ve put together a comparison table of some of the strongest beauty loyalty programs and compared them to each other.

Boots: Best for Drugstore Point Return

The Boots loyalty program is usually considered one of the best for points. A Boots Advantage Card will now give you 3 points for every £1 you spend. Until recently, this was 4 points for every £1 spent. However, this new system with Boots now has 10% off Boots's own brands. A Boots Advantage Card will also give you early access to sales events, personalized offers, and exclusive pricing. There are even exclusive double point days to help you earn even more on your purchases. Boots Advantage Card holders can also pick up a Health and Beauty magazine in-store for free. 

• Points System - Boots allows customers to earn points on their orders and spend these on future purchases as money. You can choose to pay with your points at the checkout, once you’ve made 100 points. However, you cannot part-pay with points and cash.            
• Double Point Days - The beloved high street retailer has regular Double Point or Triple Point days. You’ll earn double the points meaning you’ll reach the total needed for your next purchase quicker. If you plan on purchasing from Boots, wait for these in-store and online events and get more from your order.     
• Price Advantage - A great feature of the Boots Advantage Card is the exclusive Price Advantage program. Boots launched Price Advantage in 2022 and it was a firm favorite with shoppers. It will allow you to shop exclusive price drops on hundreds of items, including up to a third off of selected products. Since May 2023, Boots offers 10% off hundreds of Boots's own brands. 
• Saving Groups - As well as points, a Boots Advantage Card can give you specific group discounts. These include student discounts, Over 60s discounts, and access to the Parenting Club savings. You might need extra verification such as a Student ID.  

Superdrug: Best for Part Pay

Superdrug is one of the biggest health and beauty brands in the UK. Their loyalty program is called the Health and Beautycard and gives you points on your purchases and exclusive pricing. With every £1 spent, you’ll earn 1 point too. Each point is worth 1p. Like Boots, you can also shop double point days to earn more from your beauty buys. However, Superdrug also gives you more flexibility as you can part-pay with points or cash. It’s worth noting points can only be redeemed in 100 increments. 

• Points System - Superdrug also works from a points-based loyalty program, meaning you can pay with your points. This helps regular Superdrug shoppers save on the specific items they wish to spend their points on.  
• Flexibility With Payment - In terms of points, Superdrug has impressive flexibility with payment options. Their Health and Beautycard program means points can be used as money. This usually works better than a random free gift or voucher. You’ll even be able to part pay with your points and money - something which has set it apart from its competitors.  
• My Rewards Scheme - As a Health and Beautycard holder, you can sign up for ‘My Rewards’ at Superdrug. This is a tiered loyalty program that rewards you for every £5 spent. You can be entered into holiday sweepstakes, be sent a free product or beauty box, and eventually get double points for 12 months. This is a good way to save if you shop for health and beauty products often. 
• Free Shipping - Who doesn’t love free shipping? It’s a fantastic incentive to give loyal shoppers. With a Health and Beautycard, you can qualify for free shipping on orders of £20. Usually, standard shipping will cost £3 or it’s free for orders over £25. This means you can save on shipping costs and earn points as well. 

The Body Shop: Best for Community

Known for its cruelty-free and gentle skincare and body products, The Body Shop loyalty program is great for conscious beauty enthusiasts. The Body Shop keeps things simple with its Love Your Body Club loyalty program. Shoppers can earn 10 points for every £1 spent. At 500 points, they’ll send you a £5 voucher to spend in-store or online. It’s a good choice for those wishing to save on ethically sourced skincare and body products. The Body Shop also offers birthday vouchers, a sign-up discount, and exclusive offers with their loyalty program. 

• Sign-Up Savings - A sign-up discount is always a great way to save money with a brand. When you sign up for their loyalty scheme, The Body Shop will send you 15% off your next purchase. It’s an easy way to save on your next beauty order, whether you’re shopping for Camomile Cleansing Butter or Tea Tree Oil. As long as you verify your account, you should receive your discount code. 
• Donate Points - A new approach to loyalty programs has been the option to donate points to charity. With their ethos to empower others, it makes sense that The Body Shop lets its loyalty members donate their accrued points. You can donate your rewards to one of their three partner charities: Turkye and Syria Earthquake Relief, British Youth Council, or MindOut.  
• Birthday Voucher - Alongside earning points, the Love Your Body Club will give you exclusive offers and even a £5 birthday voucher. You’ll need to have provided your birth date to your profile for your voucher. The Body Shop will send your £5 off discount code to your inbox on your birthday. You’ll even have one whole month to use it.  
• Exclusive Offers - If you’re looking for exclusive savings, join the Love Your Body Club and you can access plenty of member-only offers. These usually change throughout the year but have included free gifts on selected orders and limited edition products. You’ll also be able to refer your friends for 20% off your next order. If you use their refill station for your next product, you can get double points too. 
• Community Focused -  A final note on the Love Your Body Club is the sense of community it builds. From charity donations to in-store beauty events, The Body Shop is focused on creating a community and rewarding already loyal shoppers. 

• A Tiered System - The Beauty Club has three tiers to this loyalty program. These levels are: Enthusiast, Pro, and Icon. The more you spend at Debenhams, the higher your level. The final Icon level rewards loyal shoppers with free unlimited shipping, sale previews, a 20% discount, and 5 points per £1 spent.  
• Free Shipping - Who doesn’t love free shipping on their orders? Debenhams know that simply earning points can sometimes be a dated approach. That’s why they offer other incentives to their loyal customers, such as free shipping on their higher levels. With the Pro level, you’ll get free shipping on orders of £40 or more. Whereas, Icon will give you unlimited next-day free shipping on all orders. 
• Sign-Up Points - As mentioned before, sign-up discounts can be a good incentive for joining a loyalty program. The Beauty Club usually offers sign-up point-based offers. These have previously included 500 free points when you create a Beauty Club account and spend £10 on beauty products. This would equal a £5 reward voucher to spend on a future purchase.  
• Premium Brand Offers - Other than points, this loyalty program works best when choosing premium brand products. Debenhams has a range of perfume, beauty, and skincare brands to shop for. Whether you’re choosing a gift set or shopping for high-end makeup, you can sometimes find exclusive offers on brands with the loyalty program.  

Space N.K.: Best for Birthdays

Space N.K. is a premium beauty store, stocking luxury beauty and skincare brands. Their loyalty program N.DULGE has a two-tier system designed to reward its most loyal shoppers. You’ll earn 1 point for every £1 you spend at Space N.K. When you’ve earnt 100 points, Space N.K. will send you a £5 voucher to use on your next order. Simple. The N.Dulge loyalty program also rewards you with early access to new coveted products and sales, brand events, and a birthday gift. With birthday gifts and beauty events, Space N.K. creates a loyalty program that surpasses a simple earning of points. 

• Two-Tiered Program - The N.DULGE program has two loyalty tiers. The first tier is N.DULGE and this gives you 1 point per £1 spent. With 100 points, you’ll get a £5 voucher. If you spend £1000 in 12 months, you’ll be promoted to N.DULGE Deluxe. This gives you double points and a £10 voucher per 100 points earnt. Even if you don’t spend much on beauty products, the first level will still give plenty of savings. 
• Birthday Treats - A birthday gift for loyal customers is a fantastic way to reward already loyal shoppers. That’s why the team at Space N.K. carefully curates new birthday samples each month. With the N.DULGE program, you can expect these free birthday samples during your birthday month. It’s worth noting you will need to have shopped at Space N.K. within the past 12 months to qualify. If you have N.DULGE Deluxe, you can even get a full-sized luxury beauty gift for free. 
• Early Access - As well as earning points, you can also get early access to sales and new luxury beauty products. This will let you shop the latest beauty trends first from the likes of Rare Beauty, NARS, and Kate Sommerville. With early sale access, N.DULGE means you can save even more on your orders too.  
• Rewards for Reviews - With earning points, Space N.K. has one main way you can earn without spending money. Simply review a recent product at Space N.K. and you’ll earn 10 points. This also helps shoppers feel listened to by the brand, as it places value on the reviews.  

Tesco: Best for Supermarket Beauty

When you shop for beauty products, Tesco might not be the first brand you think of. However, it’s worth noting you can shop for plenty of makeup and skincare on the go from your local Tesco. A Tesco Clubcard will mean you can earn points on your Tesco orders which can equate to money off your next order. Each £1 spent equals 1 point. With fuel, every £1 spent equals 2 points. When you reach 250 points, your points will be sent to you as a £2.50 voucher. The Tesco Clubcard also has exclusive discounts on selected products. This is a great choice for those who like to keep things simple by shopping beauty with their weekly shop. 

• Points System - Tesco also has a simple points system where you earn points and use these on your future purchases. When you reach 250 points, you’ll earn your first £2.50 voucher. However, you can also request a £1.50 voucher online or through the Tesco app. If you shop at Tesco regularly, it’s an easy way to earn some money back. Simply remember to scan your card at the checkout to earn your points. 
• Clubcard Prices - With a Tesco Clubcard, you can get exclusive discounted prices on hundreds of selected products including beauty. These discounted prices have previously included £2 off popular Garnier Micellar Cleansing Water and almost half price off selected Simple products. Simply search for the ‘Clubcard Price’ sticker in-store or online to know if a product has been discounted. You’ll need to remember to scan your card at checkout too.  
• Reward Partners - Whilst spending points at Tesco is a great idea, you can also use your points at any of their helpful Reward Partners. When you use your points with a Reward Partner, they’ll be worth 3x as much. From Pizza Express to Virgin Atlantic Flying Club, there are over 100 Reward Partner brands to choose from. 
• Survey Points - Whilst earning points on your order is great, Tesco now lets you gain points through other ClubCard actions. Sometimes, you can earn points simply by completing a Tesco survey or recycling products at your nearest Tesco. For more information, be sure to check the ClubCard website.  

Debenhams: Best for Premium Brands

Debenhams is home to trending premium UK beauty and skincare brands. Its three-tiered Beauty Club loyalty program is fairly new and only available online. You can expect to earn 3 points per £1 spent on selected beauty brands at the first tier. The Beauty Club offers exclusive discounts and birthday vouchers for every level. With a clean online look and a simple approach, it’s also easy for shoppers to navigate their loyalty program.

• A Tiered System - The Beauty Club has three tiers to this loyalty program. These levels are: Enthusiast, Pro, and Icon. The more you spend at Debenhams, the higher your level. The final Icon level rewards loyal shoppers with free unlimited shipping, sale previews, a 20% discount, and 5 points per £1 spent. 
• Free Shipping - Who doesn’t love free shipping on their orders? Debenhams know that simply earning points can sometimes be a dated approach. That’s why they offer other incentives to their loyal customers, such as free shipping on their higher levels. With the Pro level, you’ll get free shipping on orders of £40 or more. Whereas, Icon will give you unlimited next-day free shipping on all orders.
• Sign-Up Points - As mentioned before, sign-up discounts can be a good incentive for joining a loyalty program. The Beauty Club usually offers sign-up point-based offers. These have previously included 500 free points when you create a Beauty Club account and spend £10 on beauty products. This would equal a £5 reward voucher to spend on a future purchase. 
• Premium Brand Offers - Other than points, this loyalty program works best when choosing premium brand products. Debenhams has a range of perfume, beauty, and skincare brands to shop for. Whether you’re choosing a gift set or shopping for high-end makeup, you can sometimes find exclusive offers on brands with the loyalty program. 

LOOKFANTASTIC: Best for Customer Engagement

The LOOKFANTASTIC loyalty scheme isn't particularly competitive when we look at the other schemes on offer. While the points per pound are relatively good compared to Clubcard, N.Dulge and the Superdrug Health & Beautycard, you can only get £1 back for every £100 spent. That said, it won’t take you long to earn points as LOOKFANTASTIC has a variety of quick and easy ways to rack up those points to redeem, and if you're a LOOKFANTASTIC regular, birthday vouchers and early access to new products and sales are a handy benefit. 

• Four-Tiered Program - The LF BeautyPlus+ program has an impressive four loyalty tiers for you to work your way up. At Level 0, you’ll get access to perks including early access to sales and limited editions, and by Level 4, you’ll enjoy a special birthday gift, points when you leave reviews, a free LOOKFANTASTIC Beauty Box, and even become part of their exclusive panel. So, whatever level you’re at, you’re sure to make plenty of savings. 
• Profile Points - With the LF BeautyPlus+ program, you’ll need a minimum of 500 points to redeem. This may sound hard, but LOOKFANTASTIC now lets you earn points through other LF actions including creating a profile. All you have to do is sign up and set up your profile, and you’ll guarantee 500+ points straight into your points fund. 
• Refer-a-Friend Points - Whether you’d like to get your friends in on the action or you’ve got a friend or family member who shops regularly at LOOKFANTASTIC, help them save and give yourself a hit of 25+ points by referring them. The more people you refer, the more points you’ll get. 
• Verified Review Points - Next time you place an order from LOOKFANTASTIC, make sure you leave a verified shopper review and you’ll be rewarded with 25+ points. Of course, the more reviews you leave, the more points you’ll earn and you’ll be on your way to 500+ points in no time. 

How to Choose Your Beauty Loyalty Card

Here’s an interesting fact: it will generally cost a brand five times more to gain a new customer than retain an existing one. It’s no surprise that shoppers are realizing their worth to brands and expecting more from loyalty programs in return. With an ever-growing beauty market, there are millions of brands to shop from.  

This list discusses brands who understand the importance of celebrating their existing customers. Their loyalty programs work on a tier-based or simple points system. They now usually offer other shopping incentives such as free delivery, birthday vouchers, and early access to sales.

When choosing your beauty loyalty program, there are a few things to consider. 

• Where do you shop most often? For example, if you mostly shop from a nearby Boots then it makes sense to choose a Boots Advantage Card even if you prefer a different loyalty program.  
• When are you most likely to shop for beauty products? If you prefer to shop for beauty on the go, then a Tesco Clubcard might suit you best.  
• Do you shop for premium or low-cost brands? For some beauty shoppers, premium beauty brands are their must-haves. For others, shopping for low-cost or own-brand beauty and skincare suits them equally. Check whether the retailer has your preferred brands before signing up for a loyalty program.  
• What brand ethos do you support most? As conscious shoppers, we often shop with brands that align with our values and personal ethos. If you support a brand's ethos - such as sustainability - it makes sense to shop with them over other brands. For example, you might shop with brands such as UpCircle which focuses on sustainable beauty.  

A final note when choosing your loyalty program is to consider the expiration date of your points. Some loyalty programs will require your points to be used within a year and others within 3 months. If you’re unlikely to build enough points by this time, then it’s best to choose a loyalty program with a longer point expiration date. 

So, make sure to consider our page when choosing your beauty loyalty card. In today’s modern world, it’s easy to find a loyalty card to suit you.