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More than 60 years ago, River Island came into being in the East End of London. The international fashion chain began life on a Nazi-Luftwaffe bombed site, selling fruit and vegetables, then diversifying into knitting wool. The owner Bernard Lewis was later joined by his three brothers.
From its founding in 1948 and 1965, under the title of Lewis Separates, the company expanded from one store to nine and eventually 70 stores across the United Kingdom. It was at this point that they decided to re-brand to ‘Chelsea Girl’ based on the area in Chelsea at King’s Road which was known at that time as the centre for popular fashion, music and culture.
Chelsea Girl became a very popular brand on the UK high street as a fashion boutique chain. They were renowned for their use of brightly coloured clothing, pop music and strong fashion imagery.
In the 1970s, two of the brothers left the company. Only Bernard, David and their families were in charge now, so set up the Lewis Trust Group which also covered their property and investments. In 1982, they set launched the Concept Man stores with their range of menswear. The final step was merging Chelsea Girl with Concept Man to form River Island in 1988.
River Island is still a private company owned by the Lewis family. It now has more than 300 stores worldwide. The majority are located in the United Kingdom, but there are several stores in Ireland, Poland, Russia, the Netherlands and Saudi Arabia, with stores opening in Eastern Europe and the Middle East too.
One of the company’s most successful outlets is their website at Riverisland.com.
The company is continually updating itself as a brand. They always offer the latest fashions and trends at affordable high street prices. The clothing is all designed in-house at its West London Headquarters, and the brand is renowned for nurturing new talent in the design industry. In 2010, they launched a Kidswear range, and in 2011 they reintroduced a capsule collection under the name Chelsea Girl. They also offer an in-store card operated by GE Capital Bank.
If you’re looking for a stand out look for a night out, or just an on trend outfit for every day wear, River Island is the place for you. With prices perfect for the everyday shopper and pieces aimed at a young demographic, it’s easy to find a top to toe outfit at spectacular prices.
We're proud to have promoted some of the best River Island discounts available online, here are a few from the past:
Once you’ve found a code to knock some money off your River Island, it’s very simple to use it to get your desired trendy items for a super low Price
1. Select your favourite items from the online retailer in your size.
2. Head to the checkout area to check that you’ve got everything you need in your Shopping Bag or cart.
3. Copy and paste your promo code into the box beneath the bag.
4. Proceed to the payment page where your discount will have been applied.
It's true, you should be able to find an entire River Island outfit from the retailers listed on this page. If you'd like to check out what's on offer from the other labels browse our top picks in the Fashion Category now.
No look is complete with our styling. Whether it's skincare, haircare or fragrances you're after, we've got it covered. Why pay full price for beauty products?
Where can I find sizing information?
To ensure that the size you're looking for is currently stocked in-store, refer to the the product description on the retailer's website.
Also, you can go to riverisland.com and click through to the size guide. Specific pages for men, women, girls and boys will help you make an informed purchase decision, ensuring you'll look totally amazing, whatever the occasion.
If you’re on the go but fancy some fashion browsing, River Island have an app available in iTunes for iPhone and iPad. You’re able to check out all the latest stock, browse through the collections and purchase while on the move.
Don’t forget to use the My Voucher Codes app in conjunction with this to get all the best and most recent savings and discounts on your favourite pieces.