Everything you need to know about the Waitrose rewards card
Here’s everything you need to know about the Waitrose rewards membership. Including how to get your card, what it gets you, and some tips on making the most of it.
If you shop at Waitrose, chances are you’ve seen the phrase “My Waitrose” pop up in-store, online, or in emails. But what is the My Waitrose card? What are the benefits, and how does it actually work? Here’s everything you need to know about the Waitrose rewards membership. Including how to get your card, what it gets you, and some tips on making the most of it.
What is My Waitrose?
My Waitrose is the free loyalty program from Waitrose & Partners, designed to reward regular shoppers with personalised offers, discounts and exclusive perks. Unlike points-based systems, My Waitrose focuses on instant, tangible rewards. Think discounts on your favourite products, free coffees, and members-only deals.
How do I get a My Waitrose card?
The My Waitrose card is your loyalty scheme membership card. You can use it in-store, online, or on your phone. Here’s how to apply:
Online: Visit waitrose.com/mywaitrose and sign up for free. You’ll get a digital card instantly and can request a physical card for your wallet or purse.
In Store: Ask at any Waitrose checkout, and they’ll give you a card to register online.
Waitrose App: Download the Waitrose & Partners app (iOS/Android) to register and receive a digital card immediately.
Is the My Waitrose Card Free?
Yes, it’s completely free to join. There are no monthly fees, no spending requirements, and you can start using the rewards as soon as you sign up.
(Image credit: Getty Images)
Can I get the My Waitrose Card on my phone?
Absolutely. Once you’ve joined, you can access your digital My Waitrose Card via the Waitrose app. You can also add it to your Apple Wallet or Google Wallet for quick, contactless scanning at the checkout. No need to carry a physical card unless you want to.
(Image credit: johnlewispartnership.media)
How do I log into My Waitrose?
To access your account:
Go to waitrose.com and click Sign in at the top right.
Enter your email address and password
From your account, you can view your latest offers, manage your card, update personal details and more.
If you forget your password, there’s a reset option on the sign-in page.
What are the My Waitrose benefits?
Waitrose has refreshed the benefits over the years, focusing on tailored savings and exclusives:
Free Hot Drink: As of January 27, 2025, members can enjoy a free hot drink without any purchase, provided they bring a reusable cup.
Personalised Vouchers: Every week, you’ll get to pick up to four personalised vouchers with discounts on products and services you actually buy. Activate via the app or your online account.
Member-Only Prices: Enjoy special prices on selected items, just for members. For example, members can get 20% off cheese on Thursdays or 20% off selected meat on Saturdays.
Free Magazine: Pick up the Waitrose Food magazine each month for free (Usually £3.50)
Partner Perks: Vitality Health or life insurance members can get up to 25% cashback on Waitrose Good Health products. Johnsons the Cleaners offers 5% off dry cleaning services.
Exclusive Events: Invitations and discounts to events such as tastings, 10% off cookery classes, and other Waitrose events.
Early Access: Be the first to know about new products and Waitrose launches.
Note: The popular free coffee benefit is currently available only with a purchase and may be subject to change. Always check the app or your emails for the latest up-to-date perks.
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(Image credit: Waitrose & Partners)
(Image credit: Waitrose & Partners)
(Image credit: Waitrose & Partners)
(Image credit: Waitrose & Partners)
Can I use the My Waitrose Card online?
Yes, your My Waitrose card works on waitrose.com, including for grocery deliveries and click & collect. Simply log in with your registered email before shopping and your digital card will be automatically linked to your order. Any available member prices or offers are then applied at checkout.
Can I link the My Waitrose card to Vitality Health Insurance?
Yes, Waitrose is in partnership with Vitality Health Insurance. If you’re a Vitality member, you can link your My Waitrose account through your Vitality dashboard. This lets you earn Vitality points or rewards when you shop at Waitrose, provided you use your registered card. For full details or set up, visit the Vitality app or contact their customer service.
(Image credit: Getty Images)
Quick FAQs
Is My Waitrose a points scheme?
No, it’s all about instant discounts and member perks rather than collecting points.
Can I have both a physical and digital card?
Yes. Use whichever suits you best, both are linked to your account
Do I need to reapply each year?
No, your membership is ongoing. Just keep your account details up to date.
How to get the most out of your My Waitrose membership
Download the Waitrose app to access and activate your weekly offers
Scan your card every shop in store and online to unlock all your savings
Check your emails for exclusive offers, competitions and event invites
Link with vitality if you’re a member for extra rewards
Link with Café Nero for additional rewards and save on selected food and drink.
Final Thoughts
All things considered, a My Waitrose card is a no-brainer if you do any of your grocery shopping at Waitrose. It’s free, it’s easy, and you get something back every time you shop, plus the odd treat or free magazine. The perks are all digital if you want them to be, but you can still carry a card if that suits you better. With no ongoing cost or commitment, there’s really no downside.
I started at MyVoucherCodes as a Deal Expert, sourcing top deals and discount codes. I combined these skills with my passion for writing to become an Editor, helping readers save money. As a former student and homeowner, I understand the need to budget and provide shopping tips, especially for vegetarian and vegan diets. I've also written for publications like GamesRadar+, The Sun, My Weekly, iPaper and Pick Me Up!
I play video games, write reviews for GameReport in my spare time, and love trying out the latest tech gadgets. I also enjoy DIY projects, having worked in a tool store and renovated my home on a budget.
