The Sip of the Iceberg – new research reveals that the UK drinks nearly 160 million cups of tea per day*

Ahead of National Tea Day we talk about just how much Brits love a brew.

Close up of a union jack patterned teapot on white background
(Image credit: Getty Images)

We love a brew here at MyVoucherCodes so to mark National Tea Day on April the 21st we quizzed** tea drinkers on their preferences when it comes to a cuppa and has discovered the extent of the UK’s tea obsession. The findings reveal we sip on nearly 160 million cuppas each day, and that the best dunker is the Digestive.

More than a quarter of Brits said they drink at least two cups a day.

Swipe to scroll horizontally
BiscuitPercentage of Popularity in the UK
Rich Tea18%
Chocolate Digestive10%
Malted Milk5%
Chocolate Hobnob4%
Custard Cream4%
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BiscuitRegion Percentage of popularity in that region
Rich TeaWales 26%
Chocolate DigestiveWest Midlands14%
HobnobYorkshire and Humber 14%
GingernutEast Midlands 13%
Malted MilkNorthern Ireland 9%
Chocolate HobnobWest Midlands7%
Custard CreamYorkshire and Humber 7%
ShortbreadNorth East 7%
BourbonScotland 8%
Sarah-Jane Outten

Hi, I’m SJ. I’m an editor and content executive here at MyVoucherCodes. I started my journey here as a deals expert which gave me the skills to become a money-saving expert. You can find my tips and recommendations in various publications including The Sun, The Mirror, and The Telegraph.

I gained a degree in English Literature and Creative Writing in 2018, and I’ve put my writing skills into many projects since then. My portfolio at includes my work with Cardiff Times, Buzz Magazine and more. 

I write poetry and short stories for pleasure and enjoy getting creative with watercolours and lino printing. I hope that I can merge my love of writing and art into a children's book in the future - watch this space!