Is that Deal Real? A Guide to Spotting Fake Discounts Ready for Prime Day 2025

How to tell if you're actually saving money this Prime Day, plus tips for sniffing out the tricks retailers use.

A brown box with 'Prime Day' written on the front is open with confetti exploding from the top. The box is against a light blue background.
(Image credit: Amazon)

Have you ever wondered if Amazon Prime Day is too good to be true? Well, you're not alone. With thousands of "limited-time" offers flooding Amazon every Prime Day, it's easy to get swept up in the excitement and FOMO of it all. And just as easy to end up buying something that's not actually a bargain. But there's good news: With a bit of know-how, you can quickly spot which deals are the real thing and which ones are just clever marketing

Here's how to become a savvy Prime Day shopper in 2025, no regretful purchases, no fake discounts.

Recent updates

Editor's note: All advice is accurate as of July 2025. This guide is updated yearly during the Prime Day season. Check back here at MyVoucherCodes often for more insights and reader tips.

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Nathan Walters
Tech & Savings Editor

I started at MyVoucherCodes as a Deal Expert, sourcing top deals and discount codes. I combined these skills with my passion for writing to become an Editor, helping readers save money. As a former student and homeowner, I understand the need to budget and provide shopping tips, especially for vegetarian and vegan diets. I've also written for publications like GamesRadar+, The Sun, My Weekly, iPaper and Pick Me Up!

I play video games, write reviews for GameReport in my spare time, and love trying out the latest tech gadgets. I also enjoy DIY projects, having worked in a tool store and renovated my home on a budget.