Since launching in 2008, Asda Direct has become a key part in the on-going success of Asda. The jam-packed website sold a fantastic selection of home entertainment, large and small electricals, appliances, homeware, garden and toys, plus plenty more besides. Because of their size, Asda Direct was able to negotiate better prices for the products stocked, and therefore pass the savings on to their very grateful customers.
In 2015, Asda Direct was incorporated into George, ASDA's fashion brand. George now brings you much of the same amazing products sold by Asda direct as well as fabulous, fashionable and affordable clothing for men, women and children.
Are you looking for a new TV, iPad or washing machine? Pick up a bargain by shopping the highly competitive prices on big brand electicals. Get the best prices on pre-orders too. Plus click and collect at your local store for convenience. For home, electrical, baby and entertainment, there is only one destination you need.