The Real Deal on Black Friday Shopping

Without a doubt, Black Friday is the biggest shopping event of the year. What started as a single day has now stretched over an entire weekend ending with Cyber Monday. But, what are people buying during Black Friday, and are we really getting the bargains we hope for?

A Black Background with the words 'Black Friday on it in white and red text.
(Image credit: Getty Images)

It’s undeniable that Black Friday and Cyber Monday offer some of the most enticing deals compared to any other sales event. With so many exciting discounts and offers going on, it can be tough to see where the value really lies, which can lead to impulse purchases and buyer’s remorse. In 2021, a Which? survey of 2,000 UK adults even revealed that the majority of people who bought a product during the sale regretted it.[1]

Although these events can hold persuasive deals, some offers aren’t always the bargains they seem. So, we’ve taken a look at data from Black Friday and Cyber Monday in 2022 to uncover the best time to shop during this season and which categories offer the best deals. Read below to find out when you’ll save the most cash!

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CategoryAverage BF Savings %
Baby & Kids-17%
Photography & Video-16%
Health & Personal Care-13%
Home & Kitchen-12%
DIY & Tools-12%
Home Appliances-11%
Computers & Accessories-11%
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Category% of Black Friday Weekend Transactions
Sports Clothing8%
Perfume and Cologne6%
Hair, Skincare and Beauty5%
Sarah-Jane Outten

Hi, I’m SJ. I’m an editor and content executive here at MyVoucherCodes. I started my journey here as a deals expert which gave me the skills to become a money-saving expert. You can find my tips and recommendations in various publications including The Sun, The Mirror, and The Telegraph.