It’s undeniable that Black Friday and Cyber Monday offer some of the most enticing deals compared to any other sales event. With so many exciting discounts and offers going on, it can be tough to see where the value really lies, which can lead to impulse purchases and buyer’s remorse. In 2021, a Which? survey of 2,000 UK adults even revealed that the majority of people who bought a product during the sale regretted it.[1]
Although these events can hold persuasive deals, some offers aren’t always the bargains they seem. So, we’ve taken a look at data from Black Friday and Cyber Monday in 2022 to uncover the best time to shop during this season and which categories offer the best deals. Read below to find out when you’ll save the most cash!
Black Friday vs Cyber Monday
| Category | Average BF Savings % |
|---|---|
| Beauty | -22% |
| Baby & Kids | -17% |
| Photography & Video | -16% |
| Fashion | -16% |
| Business | -14% |
| Health & Personal Care | -13% |
| Home & Kitchen | -12% |
| DIY & Tools | -12% |
| Home Appliances | -11% |
| Computers & Accessories | -11% |
| Garden | -10% |
| Grocery | -6% |
| Category | % of Black Friday Weekend Transactions |
|---|---|
| Fashion | 22% |
| Sports Clothing | 8% |
| Perfume and Cologne | 6% |
| Jewellery | 5% |
| Hair, Skincare and Beauty | 5% |
The Bestsellers in 2022[4]
Shopping Smart During the Sale Season
About this Data:
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