New in-store Nectar Prices let shoppers scan and save on their weekly shop

Sainsbury's shoppers looking for more ways to beat the weekly food shop squeeze can now get personalised "Your Nectar Prices" deals at checkout in-store, not just through the app.

As of 25 July, Sainsbury's has extended its popular loyalty scheme to work at all tills, which means anyone with a registered Nectar Card can access up to ten tailor-made discounts each week, simply by scanning as they pay.

This is a big step for regular shoppers, especially those who sometimes forget to check their digital deals or find it fiddly to use their phone in-store.

Now, as long as you've unlocked your offers on the app or website on a Friday, you just need to scan your card or app, and your best deals will be automatically applied at the till.

Mark Given, Sainsbury's chief marketing officer, summed up the move by saying, "shoppers want to feel recognised and rewarded, and while Nectar is for everyone, we know customers love an offer that is made just for them. That's exactly what Your Nectar Prices delivers, it's about giving customers those extra savings on the products they love and buy most."

Sainsbury's says the average customer could save up to £150 a year just by using these personalised offers. They also state that customers have already saved over £30 million this year by using Your Nectar Prices in-store via SmartShop.

It's not all plain sailing, though. Some regulars have taken to complaining that needing to unlock their deals every week feels a bit like homework.

Either way, with food costs still pinching and many of us looking for new ways to stretch our budgets, this update to Nectar Prices will be a welcome change for many, and a reminder to check your app each Friday before shopping.