Valentine’s Day: How does the UK celebrate and what gifts do they give?

Changing how you celebrate Valentine’s Day could save money, but where are the best savings? We explore how you can have a fun but affordable Valentine’s Day.

Gift box, red roses, hot tea in cup and aper hearts on background
(Image credit: Getty Images)

One of the most romantic days of the year, February 14th is a time for couples, or even friends, to celebrate their love. We delved into the UK’s Valentine’s Day celebrations and found the most popular type of gift that Brits are buying for their loved ones, and how they prefer to celebrate.

To find out, we surveyed 2,000 UK residents to see how they spent this romantic day, and how money has impacted their decision-making. If money is tight this year, what are alternative celebrations, and how can we save?

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What kind of gifts do you usually give for Valentine’s Day?Percentage
I avoid buying gifts to save money13%
Tickets for a show or an event11%
An experience day10%
A fashion item/piece of clothing10%
Handmade gifts8%
A gadget/piece of tech5%
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CategoryAverage £ SavedAverage % Saved
Sweets and Chocolate£1.9912%
Hotels & Accommodation£31.3011.5%
Days Out & Attractions£12.7817%
Nathan Walters

I joined MyVoucherCodes as a Deal Expert, searching the web and sourcing the best deals, discount codes and sales to benefit our readers. I decided to combine these money-saving skills with my love of writing and become an Editor, sharing what I have learned to help you get the most out of your money. As a student for four years, I understand the need to budget and get more for less.  As well as providing budget-friendly advice here at MVC, I have written money-saving works for well-known publications such as The Sun and Pick Me Up!

I love playing video games and later writing reviews at GameReport in my spare time. I also enjoy anything to do with technology and cool gadgets, and I'm constantly adding extras and components to my home gaming computer. Additionally, I love DIY. Having worked in a tool store as a student, I enjoy fixing things, whether my car or home.