When is the Best Time to Buy Kitchen Appliances?

A new kitchen appliance can be an expensive purchase and shopping at the right time can land you a big saving, so when is the best time to buy?

Lights from appliances, including a washing machine, dishwasher, microwave and oven in a dark kitchen.
(Image credit: Getty)

New kitchen appliances are a purchase that can really break the bank, whether it’s out of necessity after one breaking down or just giving your kitchen a little refresh. However, despite being a costly purchase, timing your purchase can get you your new appliance with that little bit extra left in your pocket. Whether it’s down to manufacturers moving into new product ranges or retailers just trying to entice customers into getting that purchase over the line, the timing of your purchase can make a huge difference. 

Our team has written a general guide before of when the best time to shop is. But when is the best time of year to purchase kitchen appliances? Have no fear we’ve dived into the pricing history of products using Pricerunner to find out.  

Fridges and Freezers

After combing through the data from the last few years of some of the most popular models of fridge freezers on Pricerunner, the best time of year to purchase a fridge freezer, fridge or 

A freezer is between February and April. This is when retailers seem to offer the biggest and most consistent savings. You may be able to find a better deal as a one-off on days like Black Friday, but these months offered the most reliable savings. We even found a past deal of around £500 off a Samsung fridge freezer (around 30% off)!


If you’re looking for an oven without paying full price then waiting until summer will really get those savings cooking. June to August seems to be the best time for deals on ovens. Different retailers will offer deals at different times but if you’re after a saving, those are the months that you should be on the lookout for a bargain.


Open dishwasher with clean dishes in a white kitchen.

(Image credit: Getty)

Like ovens, the summer months are a great time to buy dishwashers. This could be due to a number of reasons. Manufacturers may be releasing new models around this time so retailers are trying to clear stock or it’s when people are focussed on those home improvements so retailers are trying to entice you in with a saving.

Washing Machines

Our deep dive into the price history of washing machines found a couple of times throughout the year when it’s best to buy them. Historically, the end of the summer is a great time to purchase a washing machine, especially the month of September. We also found great deals from February to April so it’s worth checking throughout the year if you’re thinking about purchasing a new washing machine. 

Air Fryers

Air fryers have become incredibly popular over the last couple of years so many of you will be looking for the best time to buy them. Timing the purchase right can net you an extra saving on top of the energy bill savings that we've written about before. Once again March and April are the best times to buy them, with deals available regularly. Black Friday may also be a good time to buy depending on the model and brand, with savings on Ninja air fryers a particular highlight. Prices were also lower on several models in the run-up to Christmas 

Kettles and Microwaves

A great time to purchase appliances such as kettles and microwaves is in September. Around the start of the academic year allowing students moving to university (or their parents) the opportunity to save on getting themselves kitted out. It’s always tempting to be more prepared and get all the essentials covered and ready over the summer but sometimes it pays off to wait a little longer. Besides, less spent on appliances means more student loan left over to spend on the important bits, those instant noodles and Rustlers burgers to get you through those late-night essay sessions. 


Front view of red toaster toasting two bread slices on yellow background.

(Image credit: Getty)

Toasters follow a similar pattern to kettles and microwaves. If you’re looking for a better price on a new toaster then be sure to be on the lookout over the summer and in the run-up to the start of the new academic year.  

Coffee Machines

You’re normally able to grab a deal on a coffee machine towards the end of the year. Depending on the retailer and the brand or model deals typically tend to start in October and then run all the way through to January in the post-Christmas sales. Coffee machines tend to be quite popular as Christmas gifts so retailers lower their prices to make sure they sell as many as possible.

Be Wary of Kitchen Appliances in September and October

We’ve written before how Black Friday isn’t always a great deal or a way to save. As the big day approaches some retailers will put their prices up to make the deals they do offer seem like better deals than they are. This is where price comparison and price tracking websites can become your new best friends so you can make sure that you’re actually getting a genuine saving.  

So When is the Best Time to Buy Kitchen Appliances?

As shown by looking at the price histories of products, the best time of the year to buy depends on the product you’re after. Generally, though the best times seem to be February to April when product lines are changing and you’re able to save on models that are being discontinued. As well as over the summer as retailers try to cash in on the home improvement season and from October and Black Friday to Christmas when retailers try to make the most of holiday spending and gift buying.

Jordan Alexander
Food & Drink Editor

I’m Jordan and I’ve been working at MyVoucherCodes since the summer of 2021. Outside of money-saving, I’m a keen musician and guitar player and can regularly be found in a dingy venue somewhere in Bristol or perched in front of my laptop recording. When I’m not doing this you’ll find me exploring the city, watching cult B movies, reading a Stephen King or Murakami novel, or guiding the mighty Bath City to Champions League glory on Football Manager. All the cliches, I know.