More information about Toys R Us
A firm favourite for children and adults alike, Toys R Us was founded in the USA in 1948 by Charles Lazarus and was originally called the Children's Supermart. It specialised in baby furniture during the post-war baby boom of the late forties/early fifties. Over time parents began requesting baby toys as well, so the Children’s Supermart expanded offering toys for babies as well as older children. Looking to follow the supermarket model for selling, Charles Lazarus allowed parents the opportunity to examine and pick out products on their way round the store, paying at the end. This model proved popular and after 10 years of trading a second store was opened and the company changed its name to Toys R Us.
The backwards ‘R’ in the name, was an effective tool in getting the store notice, parents and teachers alike were irked at the inaccuracy of the spelling. However all that did was open the toy store to a wider audience. In 1960 they introduced a mascot for the store; Geoffrey the Giraffe and a catchy jingle; “I Don’t Want to Grow Up, I’m a Toys“R”Us Kid®.”
Toys R Us focused on the everyday shopper, selling affordable children’s toys which saw the company expand over the next few years across the United States. In 1978 it became a public company and had established a firm customer base from coast to coast. In the 1980’s the company looked to diversify and expand its stores, not only in the US but across the world. In 1985 the first UK store opened, with 4 more following quickly after. More have popped up over the next 10-15 years in England, Scotland, Wales and Northern Ireland.
They now stock an unbeatable range of toys for children of all ages including Baby care, Video Games, Multimedia games, Bikes and Outdoor Toys. Their Babies R Us stores were expanded by the company to stocks items for parents, parents-to-be and their family. Items include furniture, bedding, safety products, strollers, nappies and baby food. The company now has over 1500 stores worldwide in 33 countries