Originally starting with the idea of building toys that would survive being played with frequently by rowdy children, Herman Fisher, Irving Price and Helen Schelle, who had all previously worked in the toy industry, came together and founded Fisher-Price in the 1930s. Their first range of wooden duck toys became hugely popular and was followed by similar ranges of other animals, which are all valuable collectors' items now. After using their factories to help make aircraft parts and medical supply chests in the Second World War, Fisher-Price were one of the first companies to realise that plastic would be a great material to make toys out of, and became one of the first companies to make plastic children's toys. Fisher-Price's most successful range, Play Family, now knows as Little People, has been produced since the 60s for infants up to 3 years old, and has a unique set of characters, animals and accompanying sets so that even the smallest children can let their imaginations run wild. Fisher-Price is now part of the huge Mattel toy company and continues to grow and bring joy to children all over the world.
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