Amazon began life in 1994 as an independent online bookstore, from these humble beginnings, and through various incremental changes and introductions of new products and services, has transformed into the omnipresent, multi-channel behemoth we are more familiar with today. So, Amazon developed alongside the internet, moving into retailing books, CDs, DVDs and other home entertainment staples. Before long, Amazon established itself as the name in ecommerce with a brand recognition level on par with Coca Cola, Nike or McDonalds, selling everything from video games to furniture, fashion, groceries, beauty products and much more.
Despite initially operating out of a garage, Jeff Bezo, the founder, believed at their core that innovation was essential, lest they get left behind in the dust. So innovate Amazon did, bringing out revolutionary services like Prime Delivery, the ever popular Same Day Delivery service. Not only did the company streamline their supply chain, but they invested in digital technology, namely the digital download service, Prime Instant Video. Prime Instant Video gives you access to a diverse selection of the best current and past TV shows and films, including Breaking Bad, Game of Thrones and the Penguins of Madagascar, in short something to keep the whole family entertained for hours on end. Amazon now competes with Netflix for control of the massive online streaming market.
Not satisfied there, in pioneering fashion they transformed the book publishing industry, bringing a timeless form of entertainment into the digital age. In launching the Kindle eReader, they now are market leaders in ePublishing, offering the reader a new exciting way to interact with books, for the keen traveller space is no longer an option a Kindle can contain a whole vast library in its compact body. The Kindle, has reintroduced people across the generations to the joy of reading, from tech savvy kids to the older generation who benefit from enhanced text sizes and the easy on the eye screens.
Not stopping there, the company has also moved into the smart tv market, creating Fire TV, which is compatible with Prime Instant Video and online TV services like Netflix, 4OD and BBC iPlayer.