What sets Joules apart?
Well, it all started with 100 pairs of bright pink wellies!
The name says it all. You can imagine Joules in her smart tweed jacket that’s been truly brought to life with some gorgeous bright lining and perhaps a pair of colourful elbow patches, or some smart extra detail at the waist.
In actual fact though, Joules is the founder’s surname, and he’s very much a man. Tom Joules started out creating great quality colourful clothing for country folk over 30 years ago. Tom produced 100 pairs of bright pink wellies and tried to sell them in a market that had only seen dark green and black until then. Not surprisingly they sold out in no time – and Joules, your favourite country store, was born.
For many years you only saw the brand at smart country fairs such as the county shows, but now we can all enjoy the comfortable easy going style by shopping online and in their high street stores; there’s even one at Gatwick Airport, as well as concessions in most John Lewis and other department stores. They stay true to their roots though and still have a good stand at most big country events.
It’s not just bright welly boots and hacking jackets, there are fashions for men, women, children and babies, a small range of homewares, even pet beds and a cover for your iPhone. It’s easy to make Joules part of your world.
Joules like to give back to the communities they care most about, and if you buy items from their Help For Heroes collection, a full 10% of the recommended retail price will be donated to the charity. It’s good stuff too with colourful polo shirts, hoodies, boots and scarves for men, women and children.
When you click through to their site from My Voucher Codes you’ll find helpful areas like their Colour Popping booklet that will inspire you to experiment more with bright colours. There’s a selection of gift inspirations and Lookbooks.
When you’ve chosen all you need, and fancy wrapping a special present they’ll even supply gift boxes that’ll show off your offering at its best. It’s worth logging on just to check out their cute photo of the week, because that’s the kind of friendly people they are.