For a lot of shoppers, Primark is heaven. A veritable treasure trove of bargains, its shops are filled to the brim with cheap and cheerful clothing, homeware, shoes and accessories – from animal-themed onesies to patriotic-print cushions – you never know what you might find in this large-scale jumble sale. But for others, Primark is more akin to hell. Some people recoil at the thought of spending their precious time in a hot, crowded shop, sifting through unorganised shelves and joining never-ending queues to fill overflowing tills. So what if you could order online instead? As you might already be aware, now you can. It was revealed about a month or so ago that Primark was to team up with one of the UK’s most popular online retailers, ASOS, to trial twenty-one womenswear items online. And so far, so good. ASOS have since doubled the amount of items on sale and most are selling like hot cakes. (Or ice creams, depending on the weather). Surely then, it seems only a matter of time before a full-scale retail website of Primark’s own is launched? In the meantime, this new venture has appeared to raise a few questions within the fashion blogosphere, with a fair few voices romanticising Primark’s ‘bargain bin’ beauty; the fact that you can enter into a store empty-handed without an inkling of what you need or want, and depart two hours later, armed to the hilt with goodies. Some are arguing that in comparison, by browsing online – side by side with big-money brands like Warehouse and Ted Baker – the magic of the treasure hunt will be lost. The flip side of this supposed negative, of course, is that those who hate trawling the rails, and who have steered clear of the brand because of this in the past, might now be more inclined to buy from the convenience of their own homes. Further still, whoever might be a little ashamed of the ‘Primarni’ name, could also find it difficult to resist the temptation (and anonymity) of the online shop… There’s only one way to find out whether Primark’s move towards online retail will be successful – as well as long-term – and that is by profit. According to the sales figures since the launch, it appears both Primark (and ASOS) really have nothing to lose and everything to gain by the venture. Because ultimately, whether you love it or hate it, you’re still a potential consumer. So despite the possible delivery costs, this means there is just another way for you – or anybody with a particularly strong aversion to in-store browsing – to come across a bargain or two. What does Primark mean to you? Would you be more likely to buy online? Whether you’re a fan or not – let us know any thoughts in the comments section below or over on our Facebook page.