Coupon Capitals - Where Do Britain’s Savviest Shoppers Live?

Would you say you’re a savvy shopper? Do you make sure you’re searching for discount codes and vouchers when making purchases online, eating out or travelling?

We recently conducted a study into where the UK's most discount-conscious consumers live and, in order to do so, researched how the number of monthly searches on Google for 25 discount code and voucher related terms compare across the country.

Where does your region rank?


Average monthly search volume data was collected for the country's 63 largest towns and cities using Google’s Keyword Planner alongside the population of each from Wikipedia before being normalised to represent the number of searches per 100,000 residents to find the UK's coupon capitals.

The full dataset can be found here.